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Media Buyer

2 weeks ago

Toronto, Canada Eaglecom Inc Full time

**Position: Media Buyer**

**Company: Eaglecom**

**Position Level: Mid-Level (3-5 years experience)**

**Salary Range: $100K-$120K Commensurate with Experience**
- Eaglecom is recognized worldwide as a leader in Direct Response Television (DRTV) fundraising campaigns for leading U.S. non-profit organizations. We produce commercials and buy media for linear and streaming television ads that acquire monthly donors, raise millions of dollars, and bring awareness for the charities that we work for. We are a mission focused, specialized agency that makes a significant impact by helping to fund programs and save lives. _
- Eaglecom is looking for a seasoned Direct Response Television Media Buyer who would be responsible for negotiating and purchasing TV ad time across broadcast, cable and syndication networks and streaming platforms to effectively reach target audiences. We are searching for a media professional that would analyze demographics, rates, trends, marketplace fluctuations, client datasets and results to develop media buying strategies, negotiate the best possible clearing rates, place buys and optimize budgets to maximize performance and exposure._

**Primary Duties and Responsibilities**:
The **Media Buyer** would join our Media Department with a role that encompasses, but is not limited to, the following responsibilities:

- Help identify target audiences and plan media campaigns
- Compare rates, audience information, inventory and avails
- Negotiate with network reps
- Optimize plans and budgets to arrive at the optimal media mix
- Prepare buys and optimize on a daily basis
- Test new platforms and networks
- Monitor and analyze performance, spends / budget and return on investment (ROI)
- Report to clients, participate in meetings and build long-term relationships
- Build rapport and excel at establishing relationships with our network partners
- Some U.S. travel required

**Required Skills / Qualifications**:

- Proven experience as a Media Buyer (3-5 years) with advanced understanding of the U.S. marketplace
- Track record buying on national broadcast, cable, local, syndication and streaming
- Working knowledge of media analytics software (ex. Comscore, Nielsen)
- Strong MS Office skills
- Excellent interpersonal, communication and negotiation skills
- Strong presentation skills to both external and internal stakeholders
- Organizational and multitasking abilities
- Strong technical acumen
- Attention to detail
- Advanced critical and analytical thinking skills
- Ability to work in a team environment
- Background in Marketing, Advertising or related field an asset

**Attitude**:

- Positive
- Innovative
- Self-starter
- Proactive
- Ambitious
- Trustworthy
- Disciplined
- Collaborative
- Team Player

**Salary**: $100,000.00-$120,000.00 per year

Schedule:

- Monday to Friday

**Experience**:

- media buying: 3 years (required)

Work Location: Hybrid remote in Toronto, ON M4P1E4