Performance Marketing Specialist

**WHO WE ARE**: Life House is a venture-backed, vertically integrated hotel brand, operator and technology company. We develop, design, and operate boutique lifestyle hotels with a mission to make travel more meaningful and reliable for traveller's, and to make hotels more seamless and more profitable for owners. We recently raised our Series C and are looking for great talent to join us on this rocket ship **THE ROLE**: As a Performance Marketing Specialist at Life House, you will focus on improving the revenue performance of our client properties. You will create, execute, and report on marketing campaigns for dozens of hotels and will be responsible for helping the revenue team achieve its monthly goals. You will understand the nuances of the different regions and properties and use logic and data to inform your decision making. You will be supported by our Business Intelligence and Revenue Analytics teams. In this role you will collaborate with property asset management, design, and brand marketing to execute thoughtful and ROI focused marketing campaigns. This is an exciting opportunity to play a critical role in the growth of Life House as we scale across the United States and internationally. **OUR IDEAL CANDIDATE**: You are: - **A Critical Thinker.** You are always questioning and challenging ideas and processes and always strive for improvement. - **Data-centric.** You use evidence and analytics to support your thoughts and decisions. When there isn't data available, you rely on logic and pragmatism instead of a "gut-feeling". - **Organized.** When working with multiple complex systems you are able to manage projects and tasks and keep various workstreams on track (ideally with Asana). - **Collaborative.** You enjoy working on a team with other intelligent people yet can be self-accountable to execute work on your own when needed. - **Ambitious.** You don't settle for "ok". You thrive in a fast-moving, dynamic, hyper-growth environment and are driven to make an impact. - **Positive.** We're a growing team and love going to work everyday with fun and positive people. We hope you join us **WHAT YOU'LL DO**: - Work with cross functional teams to establish growth strategies that support revenue goals - Create, manage, and experiment with new property campaigns to deliver efficient marketing ROAS across all Life House properties - Analyze and monitor revenue performance data to uncover areas for opportunity and improvement - Develop and deliver marketing performance analyses and campaign recommendations for marketing and product leaders - Work with leadership to set monthly paid digital marketing strategy and budget across all client properties - Lead the marketing onboarding of new client properties - Ideate and execute demand generating marketing campaigns that deliver incremental revenue to our properties **REQUIREMENTS**: - Bachelor's degree and 2-3 years of digital marketing experience with strong analytical skills - Understanding of digital marketing principles and metrics - Experience working in a fast-paced, collaborative, and entrepreneurial environment - Ability to problem solve, think creatively, question effectively, and strive for improvement - Ability to learn and adapt quickly (including efficiently ramping-up on our products and services) - Highly organized and autonomous, with effective time management skills **BENEFITS**: - Competitive salary - Unlimited PTO with a $1,200 travel stipend - Hotel discounts at Life House Hotels - Wellness benefits - Medical, dental, and vision insurance - Fully remote available -Including home office stipend.