SEO Specialist

**About BTmarketing**:
BTmarketing is a leading SEO and digital marketing agency in Toronto and Florida. We are a dedicated team of experienced digital marketers and developers on a mission to help businesses grow and succeed. We draw years of combined experience in web design and development, SEO and content marketing services to bring your online presence to the next level. Every new project is an opportunity to build and deepen long-term relationships with our clients. We will go the extra mile to ensure we produce the best results possible.

**About the Role**:
At BTmarketing, you'll never experience a typical day. And that's exactly why people adore working here. The possibilities to make a difference while tackling thrilling client projects are boundless in this ever-changing realm. Let's talk about the work:

- Strategize, develop, and execute SEO campaigns from start to finish, including post-launch analysis.
- Develop keyword lists based on client objectives and market opportunities, utilizing a combination of proprietary tools, analytics data, and PPC data.
- Take on the role of the lead in delivering enterprise SEO projects.
- Conduct keyword research to identify gaps and new opportunities, implement on-page optimization strategies, and create content briefs to enhance organic visibility for clients.
- Perform website technical audits to identify areas of concern, prioritize action items, and generate user stories for development sprints.
- Analyze website server logs, crawl reports, and analytics reports to devise strategies for improving crawl budget and indexation.
- Evaluate web analytics data to provide performance feedback to internal teams, analyze visitor behavior and trends, and determine next steps.
- Stay updated on the latest search marketing trends, share findings and resources to keep the team and management informed in the fast-paced digital world.
- Collaborate with the rest of SEO team to raise client expectations and share insights and knowledge.
- Work closely with internal and client teams to meet or exceed goals and objectives.
- Drive innovation and develop search marketing strategies for clients.
- Utilize media research tools (e.g., SEM Rush) and resources to effectively communicate client stories.
- Collaborate with Product Managers, content creators, and web developers to advocate for and adhere to SEO best practices.
- Organize and participate in client presentations and decks, delivering comprehensive reports on account performance, insightful analysis, trends, recommendations, and opportunities to achieve goals and KPIs.
- Continually seek and share innovative approaches to raise client expectations and surpass goals.
- Proactively manage client accounts across multiple platforms and channels, anticipating issues and providing solution-oriented recommendations.

**Here's what you will need**:

- Minimum of bachelor’s degree, or equivalent work experience
- 4+ years of hands-on SEO with enterprise clients
- 3+ years leading a team of SEO experts
- Experience with various SEO tools (ex: SEMrush, ahrefs, GA4, GSC, etc) and experience with location management platforms like Yext and brightlocal.

**Bonus points to have**:

- Excellent communication, relationship building, and presentation skills
- A curious and innovative mind to help initiate, lead and manage SEO accounts
- Strong project management skills and ability to manage multiple responsibilities in a fast-paced environment
- Passionate about SEO, data, analytics and technology
- Previous experience managing large SEO accounts at a search marketing agency
- Team Player - a positive attitude to help build a good relationship with teammates and to help client growth collaboratively
- Proven ability to work creatively and analytically in a problem-solving environment
- Desire to work in a data driven environment.

**What BTmarketing believes**:
Our leaders are fully dedicated to constructing a superior and enduring company that fosters positive and lasting transformations for future generations. Inclusion and diversity are deeply ingrained in our culture and fundamental to our core values. Our diverse and varied composition fuels innovation and creativity, enabling us to better cater to the needs of our clients and communities.

**Salary**: $25.00-$30.00 per hour

Schedule:

- Monday to Friday

Ability to commute/relocate:

- Toronto, ON: reliably commute or plan to relocate before starting work (required)

**Experience**:

- SEO: 4 years (required)

Work Location: In person