SEO Specialist

**Life at Bloom** Join the dynamic team at Bloom, an innovative digital agency with offices in Montreal and Toronto. Here, flexibility, employee well-being, and work-life balance are at the heart of our priorities. For 18 years, we’ve been proud to be recognized as one of Canada’s top employers. With over 75 passionate specialists, we help brands stand out online through a 360 marketing approach. Bloom offers a hybrid work model, and our interviews are held via video conference. Some roles may require in-person meetings We’re looking for a creative individual who shares our passion for search engine optimization and is driven to provide exceptional service and results to clients. Do you know Google Analytics and Google Search Console like the back of your hand? Are Schema markup, Canonical, Hreflang and Alt tag part of your daily language? Do you want to join a creative content marketing team? Are you a team player who actively collaborates with your colleagues? And on top of all that you are able to wow the audience with your amazing Powerpoint presentations? If the answer is "yes", we have something for you **Role Overview** As an SEO specialist, you will work on the development and implementation of 360 SEO strategies (technical, content, local, SXO, mobile,...) on large institutional and e-commerce accounts. Your team spirit, your desire to push the limits of SEO even further by collaborating with the various departments of Bloom will allow us to accomplish incredible projects. **Key Responsibilities** Technical SEO - SEO audits, recommendations, and execution; - Advanced website analysis: site speed, CDNs, cookies, CMS plugins, site architectures, crawlability, accessibility, etc; - Implement SEO technical recommendations for client websites; - Monitor and report on SEO campaign performance through the use of SEO platforms and software. Content SEO - Create sitewide content strategies; - Build and implement persona research and keyword research optimizations; - Create the marketing strategy which supports and extends marketing initiatives; - Develop a campaign that drives traffic, improves customer engagement, leads and sales; - Build and develop on-page SEO campaigns. Authority and Online Presence Management - Optimize local SEO platforms with Google and local management tools; - Perform website authority analysis and provide recommendations about increasing authority in client’s industry online. Client Responsibilities - Manage a portfolio of SEO clients; - Develop and retain client relationships; - Communicate with clients on a regular basis to discuss goals and strategies; - Consulting clients on effective performance solutions; - Build and deliver reports with advanced insights and recommendations. Other Responsibilities - Train new and existing junior SEO team members (a few hours a month); - Develop team knowledge in internal training program; - Provide valuable insights and constructive suggestions on service improvements; - Help develop new SEO service offers with SEO product lead. **Knowledge & Skill Requirements** - Over 3 years of experience in an SEO role; - Bachelor's degree in Marketing, Communications, or a relevant field; - Experience gained in a digital marketing agency; - Ability to perform detailed SEO audits to identify opportunities for improvement on websites; - Ability to analyze competitors' SEO strategies and derive insights to enhance site performance; - Ability to manage multiple SEO projects simultaneously and meet strict deadlines; - Comfortable presenting SEO deliverables directly to clients; - Ability to interpret data, create clear reports, and make strategic decisions based on that data; - Content writing skills optimized for search engines, identifying strategic keywords, and integrating on-page SEO practices; - Development of long-term content strategies to meet user needs and improve organic search rankings; - Proficiency in advanced SEO tools - Advanced use of tools like SEMrush, Ahrefs, Moz, Screaming Frog, etc., for backlink analysis, keyword research, and site performance; - Knowledge of HTML, CSS, JS; - Ability to develop custom SEO strategies; - Strong proficiency in the Google suite (Gmail, Google Docs, Google Sheets, etc.); - Advanced analytical skills using Google Search Console, Google Analytics, Google My Business; - Experience with WordPress, Shopify, and Magento; - Experience with tracking and Google Tag Manager; - Proven success in meeting client objectives: Increasing sales and profitability; - Demonstrated structured and methodical working approach, with the ability to handle client demands and prioritize tasks effectively; - Asset : Fluent in written and spoken English and French, to communicate effectively with our bilingual clients and international/national team members; - Advanced Google Analytics certification. **At Bloom, We Offer** - 4.5 days work week; - Hybrid work model, which includes the flexibility to work from home, off