Digital Strategy Manager

Company Description

At Maple Leaf Sports & Entertainment Partnership (MLSE), we are committed to creating an inclusive workplace that is representative of our community and where all employees feel they belong and can reach their full potential. We are Canada’s preeminent leader in delivering top quality sport and entertainment experiences and one of North America’s leading providers of exceptional fan experiences. We are the parent company of the National Hockey League’s Toronto Maple Leafs, the National Basketball Association’s Toronto Raptors, Major League Soccer’s Toronto FC, the Canadian Football League’s Toronto Argonauts and development teams with the Toronto Marlies (American Hockey League), Raptors 905 (NBA G League), Toronto FC II (MLS NEXT Pro League) and Raptors Uprising Gaming Club, the Toronto Raptors Esports franchise in the NBA 2K League.

MLSE owns and/or operates all the venues our teams play and train in, including Scotiabank Arena, BMO Field, Coca-Cola Coliseum, Ford Performance Centre, BMO Training Ground, and OVO Athletic Centre. We also provide fans in Toronto with incredible live music and entertainment events, as well as exceptional culinary experiences through our restaurants (e11even and RS) and clubs (Hot Stove Club, ScotiaClub and Platinum Club). Through MLSE Foundation, we have invested more than $45 million into Ontario communities since 2009 and with MLSE LaunchPad, we provide a place where youth facing barriers use sport to recognize and reach their potential.

We achieve all of this through our Common Purpose - to unite and empower our employees to create extraordinary moments for our fans and each other. Come be a part of the team.

**Job Description**:
The Digital Content Department oversees all owned team channels (social channels for Raptors/Toronto FC/Leafs/Argos). Working alongside our Brand team, the digital team leads the social voice of our teams, speaking to millions every day. We strive to deliver content with a purpose, formatted for each channel, and continually optimized. We seek opportunities to grow our fan base and find new and innovative ways to distribute our content.

This is not your typical 9-5 job. You are a major part of our storytelling that occurs on game days, supporting the larger digital content team depending on the workload and where the team(s) are at in their seasons.

**Responsibilities**:

- Lead the team that runs our Social Media channels including Tik Tok, Instagram, Facebook, Twitter
- Lead the creation of social strategies for the overall season, campaigns, and team calendar moments that elevates the team and drives the brand ambition forward
- Author and uphold a social media strategy (inclusive of a channel strategy) that establishes a framework and process with MLSE stakeholder groups that rely deeply on social for business success - Brand, Global Partnerships, Culture, Ticketing, Retail
- Work collaboratively and closely with broader Content team on season-long objectives, production efficiencies, working to uplift a cohesive approach across all content touchpoints
- Support and grow our commercial business, driving strong collaboration between Social and Global Partnerships teams
- Oversee the planning of Social Media content (including posts, videos, reels, and copy) that intrigues our existing audience, and appeals to our growth segments
- Lead the team in Social Media analytics and insights, reporting on success regularly, plus bring the ability to identify and action pivots or opportunities forward to key stakeholders
- Lead the team in identifying and leaning into emerging platform opportunities and culturally-driven moments, looking to unlock growth for MLSE teams, and our partners
- Build strong relationships and collaborate with key stakeholders including Team Front Offices, Media Relations, Public Relations, Brand, Partnerships

**Qualifications**:
- Proven leadership in social media marketing with expert knowledge in social media channel best practices, content production, analytics/reporting, and marketing partnerships
- Outstanding people leadership skills with the ability to manage a diverse team of social content managers and coordinators, their business needs and career development
- Exceptional vision and strategic capabilities, including channel planning, season-long content slates, and the ability to proactively min for ideas with agility
- Ability to perform well under pressure and lead a large team through Team and brand moments throughout the season
- Creative thinking skills with the ability to provide creative solutions to deliver against business objectives
- A positive approach, incorporating inclusivity, integrity, confidentiality, and discretion
- Strong knowledgeable about sports at large, teams, phraseology to oversee exceptional social copywriting
- Deep experience in building audience-first content, including the ability to maintain brand relevance with an existing audience, while growi