Salesforce Marketing Cloud Campaign Manager

6 days ago


Woodbridge, Canada 407 ETR Full time

Overview

**Responsibilities**:

- Design, execute and optimize complex automated Salesforce campaigns:

- Build and maintain CloudPages, including dynamic landing pages and preference centers leveraging AMPscript, HTML, and JavaScript
- Use Journey Builder and automation for seamless customer experiences
- Collaborate with team members to translate strategic briefs into high-performing campaign assets and optimize journeys, templates, and campaigns
- Provide reporting, insights, and recommendations to improve results and drive growth
- Develop and execute marketing plans to reach audiences through targeted channels and drive customer loyalty and growth
- Conduct research, analysis, and testing to gain insights, understand customer behaviour and shape marketing strategy
- Stay abreast of trends and best practices to inform strategies and campaigns
- Provide insight and marketing expertise for department planning, roadmap development and executive reporting

Qualifications
- A university degree
- 5 years’ experience and at least 2 years of Salesforce Marketing Cloud experience with relevant certifications:

- Salesforce Marketing Cloud Engagement Developer
- Excellent critical thinking and problem-solving skills
- Excellent communication and presentation skills (written, verbal, visual)
- Highly collaborative team player with a learning and growth mindset
- Strong project management skills and attention to detail

About 407 ETR

Highway 407 ETR is an all-electronic open-access toll highway located in the Greater Toronto Area. The highway spans 108 kilometres from Burlington in the west to Pickering in the east. On Highway 407 ETR, we offer peace of mind and a fast, safe, and reliable trip. That’s why millions of drivers rely on Highway 407 ETR to get around the GTA. Every driver we serve is one less vehicle on a congested alternate route, giving drivers more time for the things that matter most.

407 International Inc. is the sole shareholder of 407 ETR and is owned by:

- Cintra Global S.E. which is a wholly owned subsidiary of Ferrovial S.A. (48.29%);
- Canada Pension Plan Investment Board (CPP Investments) and other institutional investors (44.20%); and
- Public Sector Pension Investment Board (PSP Investments) (7.51%)



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