Current jobs related to Marketing Consultant - Woodbridge - Caterpillar

  • Marketing Coordinator

    2 weeks ago

    Woodbridge, Canada Torpedo Marketing Inc. Full time

    Durée de l'emploi: Permanent - Langue de travail: Anglais - Heures de travail: 40 hours per week - Education: - Expérience: **Education**: - Secondary (high) school graduation certificate **Work setting**: - Business **Tasks**: - Perform administrative tasks - Advise clients on advertising or sales promotion strategies - Answer written and oral...

  • Sales and Marketing Consultant

    2 weeks ago

    Woodbridge, Canada Element Vaughan Southwest Hotel Full time

    Durée de l'emploi: Permanent - Langue de travail: Anglais - Heures de travail: 31 to 40 hours per week - Education: - Expérience: - **Education**: - Bachelor's degree - Hospitality administration/management, general - Marketing/marketing management, general - Sales, distribution and marketing operations, general - or equivalent experience - ** Work...

  • Sales and Marketing Consultant

    7 days ago

    Woodbridge, Canada Element Vaughan Southwest Hotel Full time

    Durée de l'emploi: Permanent - Langue de travail: Anglais - Heures de travail: 31 to 40 hours per week - Education: - Expérience: - **Education**: - Bachelor's degree - or equivalent experience - ** Work setting**: - Urban area - Business - Hospitality industry - Hotel, motel, resort - ** Tasks**: - Develop communication strategies - Prepare written...

  • Product Manager

    1 week ago

    Woodbridge, Canada Walter's Shoe Care Inc. Full time

    Education: - Expérience: - **Education**: - Bachelor's degree - ** Work setting**: - Business and/or industry - ** Tasks**: - Develop communication strategies - Implement communication strategies and programs - Prepare written material such as reports, briefs, website content - Administer programs to promote industrial and commercial business...

  • Product Manager

    7 days ago

    Woodbridge, Canada Walter's Shoe Care Inc. Full time

    Education: Bachelor's degree - Experience: 3 years to less than 5 years **Work setting**: - Business and/or industry **Tasks**: - Develop communication strategies - Implement communication strategies and programs - Prepare written material such as reports, briefs, website content - Administer programs to promote industrial and commercial business...

  • Marketing Team Lead

    1 week ago

    Woodbridge, Canada The BridgGroup of Companies Full time

    Mortgages. Investments. Real Estate. Consulting. Legal. That is what the BridgGroup of Companies is all about! The BridgGroup of Companies (TBGOC) is the home of all your financial needs! We have been in business for over 20 years and provide an exceptional array of financial services. We aim to ensure that our team experiences personal growth in their...

  • Manager of Marketing and Communications

    2 weeks ago

    Woodbridge, Canada MaxPeopleHR Full time

    **About Us**: We’re not your typical HR and Employment Law Consulting Firm. We’ve got the smarts when it comes to our craft and offer a wide range of services to help businesses manage their workforce effectively and navigate the legal aspects of employment. ***: **About Our Client**: Our client is a diversified financial services enterprise and the...

  • Digital Marketing Co-ordinator

    1 week ago

    Woodbridge, Canada KYTERO CONSULTING INC. Full time

    Education: College, CEGEP or other non-university certificate or diploma from a program of 3 months to less than 1 year - Experience: 1 year to less than 2 years **Work setting**: - Urban area - Consulting firm **Tasks**: - Advise clients on advertising or sales promotion strategies - Answer written and oral inquiries - Assist in the preparation of...

  • Advertising and Promotions Coordinator

    1 week ago

    Woodbridge, Canada Irresistible Cakes Full time

    Education: - Expérience: - **Education**: - College, CEGEP or other non-university certificate or diploma from a program of 1 year to 2 years - ** Tasks**: - Perform administrative tasks - Assist in the preparation of brochures, reports, newsletters and other material - Develop portfolio of marketing materials - Evaluate customer service and store...

  • Administrative Assistant

    1 week ago

    Woodbridge, Canada St. Clair Ice Cream Limited Full time

    Education: Secondary (high) school graduation certificate - Experience: 1 to less than 7 months - **Tasks**: - Assist with staff consultation and grievance procedures - Direct staff - Motivate staff - Establish and implement policies and procedures - Record and prepare minutes of meetings, seminars and conferences - Schedule and confirm appointments -...

Marketing Consultant

4 weeks ago

Woodbridge, Canada Caterpillar Full time

**Career Area**:Marketing / Sales / Product Support**:
What does it mean to live the Caterpillar Experience?

It means you play a part in building a better world. You contribute to a winning culture—a spirit of accountability—that has driven change on every continent for more than 95 years. To work with us is a commitment to improve sustainability, invent for the digital age and innovate in order to bring solutions to millions of people. Sure, you work for Caterpillar. But more importantly, you work for the good of your career, your family, your community and your world.As a company, we will take on every challenge that faces us, just as we have in the past. We will continue to lead in our industries because of employees like you. You’re here on purpose, with a purpose. Your work builds the world. You build what matters.

Caterpillar has an exciting opportunity for a **Marketing Consultant **to join our Global Construction & Infrastructure (GCI) Division responsible for the Marketing Communications Strategy specific to Construction Industries products.

This role is primarily responsible for developing and directing the overall planning, management, coordination, and execution of the WeChat international and WhatsApp strategy and content for the Construction Industry. The focus will be on promoting GCI prime product and technologies and building brand relevance by planning and strategizing channel campaigns that increase engagement and inspire action. A deep understanding of the WeChat channel and why/how different target audiences use them, as well as knowing how to translate the brand’s positioning is critical as well as how to trans-create existing content into simplified Chinese. This position will not have a dedicated budget but will work with Segmented Marketing Managers to determine content strategy and regional budget allocation and editorial & promotional calendar alignment and prioritization.

**Job Duties**:

- Develop, execute, and maintain the global WeChat and WhatsApp channel strategy for Global Construction & Infrastructure’s Marketing Division and
- Creation of new and trans-creation of existing Thought Leadership content to drive awareness/engagement in relevant industry products
- Define content strategy, goals, and objectives across WeChat and WhatsApp channels / executive and optimize
- Manage SOE content schedule and use data to understand relevant topics
- Oversee the creative development and production of WeChat content. Be accountable for the final development and production of creative assets and ensure they align with go-to-market objectives.
- Lead the creation of conceptual ideas and develop new WeChat content that increases engagement and initiate action
- Oversee audience research and reporting. Understand the audiences to ensure the brand is showing up authentically across channels. Formulate reports and presentations that tell a clear story to internal stakeholders and senior leaders.
- Collaborate with team to improve operational processes, tools, and resources that will lead to high-quality design and creative output across social channels.
- Create strategy and define goals and objectives for influencer programs, while managing influencer content creation and program execution

**Basic Requirements**:

- Bachelor’s degree in Marketing, Communications, Journalism, Public Relations, Business or related field
- 15+ years of promotional or digital marketing job-related experience
- Proficient in the marketing communications discipline
- Advanced proficiency creating PowerPoint presentations and ability to successfully present to large groups and leadership teams
- The position requires fluent Chinese Mandarin language, both written and verbal as well as English language proficiency
- Experience with Caterpillar Products & Service and prime product sales and marketing processes
- Experience with creation of Thought Leadership content
- WeChat Marketing and WhatsApp knowledge is desired
- Excellent interpersonal and communication skills are required to deal with issues crossing boundaries or persuade others inside or outside the organization to take action
- Strong project management skills
- Strong writing and presentation skills and examples of successful Communication Strategies/Results
- Experience with CRM software such as Salesforce Marketing Cloud
- Project management with customer experience and/or events
- Caterpillar (or other OEM / Manufacture Marketing) field or dealer experience
- Marketing Creative Agency experience and/or management of creative agencies
- Ability to effectively collaborate with people across many different backgrounds and cultures, internally and externally, with the appropriate influence and ability to resolve differences
- Strong organizational, planning and communication skills

**Additional Details**:

- Toronto based or home in Ontario
- Travel can be up to 10%

**Employee benefit details**

Our goal at Caterpillar is for you to