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Public Relations Specialist

3 weeks ago

SaintLaurent, Canada TRANSTEX Full time

**ABOUT US**

TRANSTEX develops and manufactures leading-edge aerodynamic solutions that offer fleets the ability to significantly reduce fuel consumption. A pioneer manufacturer of aerodynamic products, TRANSTEX delivers innovative offerings that improve customers’ bottom line. Located in Montreal and operating in the USA, Canada, and Mexico, TRANSTEX has been serving the transportation industry for 20 years.

TRANSTEX is helping fleets reduce their carbon emissions and improve their corporate sustainability. Our mission is to bring efficient solutions to transportation. TRANSTEX is expanding internationally with exciting new opportunities in countries across Europe, Australia, South America, and more.

**ABOUT YOU**

**Public Relations Specialist Role**

Reporting to the Vice-President of International Markets, the Public Relations Specialist will play a key part in shaping and upholding the public image of the company within the cleantech transportation sector. This position requires a combination of creativity, strategic thinking, and excellent communication skills. As the orchestrator of internal and external communications, you will craft messages that resonate with the audience, showcasing dedication to sustainable aerodynamic solutions.

**Key Responsibilities**

**Brand Messaging and Positioning**: Collaborate with internal teams to develop and implement a comprehensive brand strategy that aligns with our company's vision, mission, and goals.

**Content Creation**: Develop engaging and informative content for a variety of platforms, including social media, website, and press release distribution, that resonates with our audience and enhances our brand image.

**Branding**: Work closely with external marketing agencies to develop and execute campaigns that effectively communicate our brand to our target audience. Guide the creative process to ensure that all visual branding materials (logos, brochures, advertisements, etc.) align with our brand identity and messaging.

**Media Relations**: Build and maintain relationships with media outlets to secure and grow media coverage across traditional and digital platforms.

**Performance Analysis**: Evaluate the effectiveness of PR and branding strategies through qualitative and quantitative methods. Adjust strategies based on data-driven insights to continuously improve brand perception and media presence. Stay up to date with PR trends and media landscape to keep strategies fresh and effective.

Support governmental affairs initiatives and other admin as required.

**Qualifications**:

- Bachelor’s degree in public relations, Communications, Marketing, or a related field.
- Minimum of 5 years of experience in public relations, branding, or a related role.
- Proven track record of working successfully with graphic designers and marketing agencies to achieve branding goals and launch public relations campaigns.
- Excellent communication, writing, and presentation skills in English and French; other languages considered an asset.
- Ability to think creatively and strategically, even under pressure.
- Strong organizational skills and ability to manage multiple projects simultaneously.
- Proficiency in social media platforms and digital tools. (CMS: WordPress, Canva, Cision, etc )
- Ability to build strong customer and partner relationships face-to-face and online.
- Detail oriented with an aptitude for technical information.
- Ability to meet deadlines and/or targets.
- Ability to work both independently and in a dynamic team environment.
- Team player, strong interpersonal skills (listening, interpersonal skills, diplomacy)
- Deep understanding of media operations and experience in media relations.
- Flexibility to adapt to changing priorities and manage expectations.
- Possess a strong working knowledge Microsoft Office Suite; Adobe tools considered an asset.

**ABOUT THE OFFER**
- Competitive base salary
- Health insurance package available at hire
- Flexible work schedule and ability to work from home
- Paid vacation, holidays, and personal days available at hire
- On-site gym with fitness courses offered
- Employee-funded professional development opportunities
- Employee Lounge
- Ping Pong, Foosball, Air Hockey, Chess, and more
- Unlimited Nespresso, coffee, hot chocolate, and other refreshments
- Free on-site parking with access to charging stations
- Easy access to public transportation
- TRANSTEX is an Equal Opportunity Employer_

**Job Types**: Full-time, Permanent

**Benefits**:

- Company events
- Dental care
- Disability insurance
- Discounted or free food
- Employee assistance program
- Extended health care
- Life insurance
- On-site gym
- On-site parking
- Paid time off
- RRSP match
- Vision care
- Wellness program

Schedule:

- Monday to Friday

**Experience**:

- public relations: 5 years (required)
- marketing: 3 years (required)
- branding: 3 years (required)

Work Location: In person