Marketing Coordinator

**Who We Are**:
BIG HUG Hospitality, the team behind MIMI Chinese Toronto, MIMI Chinese Miami and Sunnys Chinese, and their newest restaurant, Linny’s.

Our Mission is simple. We are in the experience business. Our people first culture will inspire and empower our team to deliver moments that matter in an environment hyper focussed on the guest experience. Together we will build a best-in-class hospitality experience

We are seeking a creative and experienced Marketing Coordinator to help oversee the social media for our portfolio. In this role, you will be the voice and face of our brand, responsible for building and nurturing a vibrant and engaged community. Your primary goal will be to create meaningful connections with our customers, both online and offline, to foster brand loyalty and advocacy.

**What You’ll Do**
- Develop content calendars and schedules to ensure consistent posting and timely response to trending topics and events.
- Develop comprehensive social media strategies aligned with business objectives, target audience demographics, and industry trends.
- Collaborate with leaders to define key performance indicators (KPIs) and establish goals for social media campaigns.
- Conduct competitor research and industry analysis to identify opportunities for differentiation and growth.
- Create high-quality, compelling content for various social media platforms, including but not limited to Facebook, Instagram, Twitter, LinkedIn, and TikTok.
- Produce a variety of content formats, including text posts, images, videos, infographics, and interactive polls or quizzes.
- Monitor social media channels for mentions, comments, and messages, and respond promptly to inquiries, feedback, and complaints.
- Foster meaningful interactions with followers by initiating conversations, answering questions, and soliciting user-generated content.
- Cultivate brand advocacy and loyalty by building relationships with influencers, brand ambassadors, and community stakeholders.
- Track and analyze key performance metrics, including engagement rates, reach, impressions, click-through rates (CTR), and conversion rates.
- Prepare regular reports and performance dashboards to communicate campaign results, insights, and recommendations to clients.
- Use data-driven insights to iterate and optimize social media strategies, content tactics, and audience targeting.
- Coordinate with marketing and cross-functional teams to ensure brand consistency
- Liaise with cross-functional departments to stay updated on company updates and changes
- Help to organize and participate in events to build community and boost brand awareness
- Build relationships with audience, potential customers, industry professionals, influencers, and other media channels
- Conduct competitor research and industry analysis to identify opportunities for differentiation and growth.
- Stay up to date with digital technology, social media and marketing trends and algorithms

**What You’ll Need**
- Degree in marketing, communications, journalism, or related field.
- Proven experience in social media management, preferably in an agency or client-facing environment.
- Strong understanding of social media platforms, algorithms, and best practices for content creation, distribution, and engagement.
- Ability to multitask, prioritize workload, and meet deadlines in a fast-paced, dynamic environment.
- Ability to identify and track relevant community metrics
- Excellent written and verbal communication skills, with the ability to craft compelling copy and adapt messaging for different audiences and platforms.
- Creative thinker with a passion for storytelling, visual aesthetics, and digital marketing trends.
- Proficiency in digital marketing tools and analytics platforms including Canva, Adobe (Photoshop, Illustrator), Sprout Social, Mailchimp Hootsuite, and Google Analytics.
- Strong interpersonal skills and ability to collaborate effectively with our portfolio teams, cross-functional departments, and stakeholders.
- Eye for design and aesthetics - ability to create a cohesive theme
- Working knowledge proficiency in the Microsoft Office Suite

**What We Offer**
- Competitive compensation, including comprehensive benefits, spending account.
- Opportunity to develop skills and gain experience in multiple disciplines in a fast-paced environment.
- Dynamic and fun office culture with colleagues who share the same core values.
- Exclusive perks from our portfolio companies

**Equal Opportunity Employer**

All qualified applicants will receive consideration for employment without regard to race, color, ancestry, national origin, religion, creed, age, disability, sex, gender identity, sexual orientation, gender expression, medical condition, genetic information, marital, military and veteran status.