Social Media, Digi Marketing, Web Traffic

**Social Media, Digi Marketing, AI, Web traffic**

Your main mission as a Social Media Marketing, AI integration, web traffic Specialist, will be to develop and implement any changes necessary to improve our online presence in terms of subscriptions, consumer engagement and lead conversion. You will also take part of diverse projects requiring implementing API to connect several systems for lead generation & conversion.

**Main responsibilities (including but not limited to)**:

- Rebranding: reinvent, design and evolve the company’s websites, brand image and aesthetic.
- Establish guidelines, standardize the overall look and ensure compliance: audio video elements and content of communication materials, websites, social networks, etc.
- Identify and test emerging social media platforms compatible with our target audience.
- Monitor and ensure fluent communication in our social media platforms including, but not limited to: Facebook, Twitter, Instagram, LinkedIn, TikTok, etc.
- Report, analyze performance, develop and implement action plans for social media content using marketing automation tools (Nurturing Flow, Lead Scoring, Landing Pages, CRM funnel, i.e.)
- Compile the results and draft digital post-campaign documents providing market trends, forecasts, etc, to support and improve the admissions lead conversion process.
- Manage special projects: implement APIs to connect platforms and share information between systems.
- **Fully bilingual** (French and English) with capacity to read-proof written content in both languages.
- University or college diploma in a relevant field of study or additional work experience
- Strong understanding of content creation & marketing principles, trends and ability to integrate them into social media publishing tactics using the current management tools (including but not limited to Facebook, Instagram, LinkedIn, Twitter, Pinterest, TikTok).
- Good knowledge of web software such as: Google Ads, Google Analytics, Google Tag Manager, Google Search Console.
- Proficient in web design & content development using adobe Creative Suite, AI powered content generation
- Comfortable and proficient in programming languages to manage, develop and integrate products (Website Management, Wordpress, SEO, APIs, GitHub, Zoho, Hubspot CRM, HTML, JavaScript)
- Proficiency in video creation and editing skills (Final Cut, DaVinci Resolve, After Effects, Premiere)

**Personal profile**
- Curious and creative, with a good eye for design.
- Excellent communication and organizational skills.
- Focused on performance and continuous improvement.
- Able to work with rigor within a team or autonomously (resourcefulness and thoroughness).
- Ability to manage multiple projects while prioritizing under tight deadlines.
- Not afraid to speak out with constructive suggestions, but able to take feedback and direction positively (disagree and commit)
- Willingness to evolve, learn, adapt quickly and be versatile in a constantly evolving environment.

**REQUIREMENTS**
- A portfolio is necessary when submitting your CV and must demonstrate a strong knowledge of web traffic generation, social media marketing.

Pay: $40,000.00-$60,000.00 per year

**Benefits**:

- Casual dress
- Commuter benefits
- Dental care
- Extended health care
- Flexible schedule
- Life insurance
- Work from home

Schedule:

- 8 hour shift
- Monday to Friday

Supplemental pay types:

- Bonus pay

**Education**:

- AEC / DEP or Skilled Trade Certificate (preferred)

**Experience**:

- Marketing digital: 2 years (required)

**Language**:

- French (required)

Work Location: In person