Media Strategist

All referred applicants must first be submitted through Workday by a current Loblaw Colleague._

Come make your difference in communities across Canada, where authenticity, trust and making connections is valued - as we shape the future of Canadian retail, together. Our unique position as one of the country's largest employers, coupled with our commitment to positively impact the lives of all Canadians, provides our colleagues a range of opportunities and experiences to help Canadians Live Life Well®.

At Loblaw Companies Limited, we succeed through collaboration and commitment and set a high bar for ourselves and those around us. Whether you are just starting your career, re-entering the workforce, or looking for a new job, this is where you belong.

**Driven to bring Canada's most iconic brands to life through innovative media strategies?**
Loblaw Agency, the powerhouse behind President's Choice, No Frills, Shoppers Drug Mart, and more, seeks a **Media Strategist** to join our dynamic team. You'll own the execution and optimization of 360 campaigns across diverse channels, collaborating closely with internal teams and external partners to deliver exceptional results for our beloved brands. If you thrive in a fast-paced environment and are passionate about data-driven media planning, we want to hear from you

**What you will do**:

- Support and/or lead the development and execution of media plans for Tier 3 and some Tier 2 marketing programs from brief to trafficking creative, to billing and post-campaign reporting in support of national and market-specific initiatives, including store-specific requests with external agency and vendor partners across all media channels.
- Lead the execution and campaign management of media plans through trafficking and reporting for all campaign initiatives across the team’s portfolio.
- Coordinate trafficking of creative assets for campaigns, in collaboration with the broader media team, internal and external creative partners, media agency and vendors.
- Collaborate with multiple teams from brand teams to Loblaw Agency with support in set up of 360 campaign strategy and executions.
- Research and analytics; reviewing Digital, Social and Search content performance and help in marking timely suggestion solutions to any issues
- Support ongoing financial record management via BCR, approving invoices for payment and creating purchase orders/scope of work documents.
- Oversee and maintain project timelines with detailed work back schedules while communicating regular status updates relating to specific campaign executions.
- Obtains all necessary approvals from internal stakeholders as needed.
- Proactively communicates with team leads, Internal and agency partners to adjust media strategies and plans to meet changing market and competitive conditions.
- Ensures timely completion and delivery of media marketing campaigns.
- Assists in continuous improvement by establishing and evaluating media across key metrics, identifying process optimizations, and implementing changes to drive success.
- Develop knowledge and understanding of the marketplace landscape, competitive, industry trends and new technologies that impact media plans.

**Does this Sound like you?**
- 2-3 years of direct experience in developing, implementing, and executing media campaigns on client or agency side including budget and project management.
- Experienced in working with cross functional teams across internal and external clients.
- Education University Degree or College Diploma in Communications/ Media/ Marketing/ Advertising or a related discipline is preferred.
- Proven knowledge and experience in the execution of Media tactics across digital and traditional platforms including identifying KPIs and benchmarks.
- The ability to ensure that the execution of tactics remains on brand and on target.
- Strong problem-solving skills, as demonstrated by the ability to accurately identify critical issues and pursue their resolution with focus and determination.
- Ability to innovate and think outside-of-the-box with willingness to always learn.
- An ability to move easily between strategy, plan development and ‘hands-on’ execution.
- Highly organized, able to prioritize multiple projects effectively.
- Be results-oriented and can operate with a sense to urgency in a fast-paced environment.
- Strong project and people management skills.
- Strong Analytical Skills - able to understand metrics & measure results.

Our commitment to Sustainability and Social Impact is an essential part of the way we do business, and we focus our attention on areas where we can have the greatest impact. Our approach to sustainability and social impact is based on three pillars - Environment, Sourcing and Community - and we are constantly looking for ways to demonstrate leadership in these important areas. Our CORE Values - Care, Ownership, Respect and Excellence - guide all our decision-making and come to life through our Blue C