Shopify Specialist E-commerce

4 days ago

Toronto, Canada Home Craft Decor Full time

**Job Summary**

**Responsibilities**
- Develop and implement effective e-commerce strategies to increase online sales and improve customer engagement.
- Utilize SEO tools to optimize website content and product listings for search engines, ensuring high visibility in search results.
- Conduct keyword research to identify opportunities for content creation and optimization.
- Manage social media marketing campaigns across platforms, including Facebook Advertising, to drive traffic and conversions.
- Analyze website performance using Google Analytics to track key metrics and identify areas for improvement.
- Collaborate with graphic designers using Adobe Creative Suite to create visually appealing marketing materials.
- Optimize conversion rates through A/B testing and performance marketing strategies.
- Maintain the e-commerce website using WordPress, ensuring all content is up-to-date and aligned with brand standards.
- Implement marketing automation tools to streamline campaigns and improve efficiency in lead generation efforts.

**Qualifications**
- Proficiency in SEO techniques, digital marketing strategies, and e-commerce best practices.
- Experience with Google Ads, SEM, Google AdWords, and analytics tools such as Google Analytics.
- Familiarity with HTML, CSS, JavaScript, and SQL is preferred for website management tasks.
- Strong skills in content management systems (CMS) and social media management tools.
- Knowledge of conversion optimization techniques and performance marketing metrics.
- Excellent copywriting abilities with a keen eye for detail in graphic design using Adobe Photoshop or similar software.
- Ability to work collaboratively in a fast-paced environment while managing multiple projects effectively.
- Experience in B2B marketing is a plus but not required. Join us as we continue to grow our online presence and enhance our customer experience through innovative e-commerce solutions

**Job Types**: Full-time, Part-time, Permanent

Pay: $17.20-$20.00 per hour

Work Location: In person

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