Paid Advertising Team Lead

**About Northern**

Headquartered in London, Ontario, Northern is an integrated digital solutions agency helping leading brands across North America navigate digital transformation. Our solutions help brands grow by optimizing their digital customer journey. We have strategically assembled a group of innovators, who have a passion for technology, design, and improving digital experiences.

**What We’re Looking For**

We are looking for a people-focused **Team Leader** for our **Digital Advertising** team. The **Advertising Team Lead** will primarily manage team members in providing feedback, training, and growth opportunities while remaining accountable for delivering campaign results and meeting targets for **Paid Advertising** clients.
- Our Connected Workplace Program gives you the option to choose a remote, hybrid, or in-office workspace_

**Benefits of Becoming a Northerner**
- In exchange for your talent and expertise, Northern is committed to providing:_
- Robust Benefits plan, including a Health Spending Account
- Wellness Program & LifeWorks EAP
- Fitness Reimbursement Program
- Vet Care Program
- RRSP Matching
- Profit-Sharing Performance Bonuses
- Endless Professional Growth Opportunities
- Delicious Meals & Company Social Events
- Free Onsite Parking
- Referral Bonus Program
- Flexible work environment - so you can work where & when you work best
- Allowance to help set up home office

**_Just to name a few..._**

**Duties & Responsibilities**
- Directly manages team members, taking responsibility for their job satisfaction, engagement and success by providing real time feedback and awareness of their current performance
- Actively trains and onboards new team members to develop their skills and career path at Northern
- Works with leadership to forecast and plan team resourcing
- Attends client calls, acting as a Subject Matter Expert and presenting campaign performance results
- Responsible for communicating campaign status, performance and optimizations to stakeholders
- Works with the Digital Advertising Manager to develop team management processes
- Identifies new, and improves existing, internal control systems to meet delivery targets
- Monitors campaign performance against KPIs, making data-driven optimizations and recommendations to improve or maintain performance
- Collaborates with Department Leaders to create a point-of-view on all digital media channels (search, social, display/programmatic)
- Accountable for high-quality deliverables, including defining and enforcing quality standards and reviewing deliverables for optimal results
- Understands high level business concepts and how to leverage them for strategic initiatives and recommendations

**Knowledge, Education & Experience Required**
- 5+ years of digital advertising experience, 2+ years in performance marketing
- 2-3+ years of team management experience
- Successful completion of a post-secondary program in a relevant field (e.g., marketing, advertising, web development, computer science) or equivalent work experience
- Experience managing or providing leadership to performance marketing teams, developing career growth plans and providing direction to team members an asset
- Experience leading campaigns strategy and directing teams
- Advanced knowledge with advertising platforms such as Google Ads, Facebook Ads, YouTube etc
- Certified in Google Ads, Analytics

**Bonus Skills**
- Previous training and development experience with Jr team members

Since its founding in 2015, Northern has grown to nearly 200 employees, helping leading brands across North America navigate digital transformation.

Northern is positioned as a leader in the performance advertising industry as a Facebook Marketing Partner and Google Premier Partner —awarded to only 3% of agency partners in Canada.

Our campaigns with leading brands in North America have been recognized as **best in class **through the Google Premier Partner Awards, Search Engine Land Awards, and the Canadian Search Awards.

Northern’s continued growth, strengthened by our strong company culture, has led to multiple recognitions by Great Place to Work® Canada including Best Workplaces in Canada, Ontario, for Women, for Hybrid Work, and more.

**Equity and Diversity