Band 3 - Manager, Brand Storytelling

Posting Title - Band 3 - Manager, Brand Storytelling - Position Classification - Band 3 - Union - N/A - Work Options - Hybrid - Location - Vancouver, BC V6B 0N8 CA (Primary) - Salary Range - $88,700.23 - $125,700.07 annually - Close Date - 5/11/2025 - Job Type - Regular Full Time - Temporary End Date - Ministry/Organization - BC Public Service -> Destination BC Corp. - Ministry Branch / Division - TACS / Destination BC - Job Summary **Position**:Manager, Brand Storytelling **Classification**:Band 3 **Salary**:$88,700.23 - $125,700.07 **Status**:Full Time, Permanent **Location**:Vancouver, BC **Work Option**:Hybrid **Closing Date**:May 11, 2025 at 4:00pm **Position #**:00100458 **Competition #**:DBC 2025-12 - If you are interested and you meet the selection criteria, please respond to this _link_ with your cover letter and CV prior to May 11, 2025 at 4:00 PM._ **_The initial salary for this position will start at the beginning of the listed salary range with the opportunity to advance up the pay grid in annual increments. An eligibility list may be established._** At Destination BC, we are passionate about showcasing the transformative power of British Columbia’s travel experiences with the world. As a Provincially funded Crown corporation, we support BC’s tourism industry through global marketing, destination development, industry learning, community programs, and visitor services. Recognized globally for our authentic brand, award-winning marketing, and innovative destination management, we work collaboratively to strengthen BC’s tourism industry. We offer exciting and meaningful work in a supportive, inclusive environment that values learning and professional growth. Our flexible work policy balances in-office collaboration with working from home, creating optimal conditions for both employees and the organization. This position is part of our hybrid model, where employees work in the office on Wednesdays and Thursdays and have the flexibility to work from home on other days. **PURPOSE OF POSITION** The Manager supervises a team of specialists, each leading the creative development process for one or more brands in the Super, Natural British Columbia family.; They also guide a social media team responsible for creating highly visual, brand-aligned storytelling. In addition to developing multi-year creative platforms that represent the traveller-facing expression of the Super, Natural British Columbia family of brands, the Manager leads the content strategy and editorial plans that drive Destination BC’s storytelling efforts through paid, earned, and owned channels. They oversee the creation and production of all creative materials to meet brand goals, ensuring authenticity, consistency, and long-term brand health and affinity. Collaborating closely with Brand Strategy and Planning Managers and Integrated Marketing Managers, the Brand Storytelling Manager ensures that each brand's identity and creative expression, align with consumer insights, brand objectives and the overarching parent brand across all channels and markets. The Manager collaborates closely with global agencies, in-market contractors, and a wide range of content creators, overseeing the creative process for consumer-facing initiatives led by Destination BC. This includes always-on activities and channels, large-scale “brand acts”, photography and video production, acquisition, advertising production, editorial, and social media content, from concept through to final delivery. The Manager ensures high standards of quality and alignment to brand strategies and market insights throughout. While working primarily with a centralized creative agency based in Canada, the Manager approves creative work in international markets. In addition to providing strategic and innovative art and creative direction within the organization and to external partners, the Manager leads and mentors a team of seven full-time employees, providing guidance and development opportunities to foster a high-performance culture that drives innovation and excellence in brand storytelling. They also hold financial decision-making authority over creative direction and the development of content strategies for the Super, Natural British Columbia family of brands, ensuring alignment with organizational objectives. The Manager ensures that all creative outputs are of high quality, align with the brand’s strategy, and resonate with the diverse motivations of global travellers. **SPECIFIC ACCOUNTABILITIES** - Under the direction of the Director, Global Creative, lead the ideation, concepting, and development of brand narratives for the Super, Natural British Columbia family of brands that define our positioning and place in the marketplace, culture, and the traveller’s journey. - Oversee comprehensive brand storytelling across both visual and written mediums for always-on and campaign activities, with a focus on growing brand affinity in BC’s key domestic and internatio