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Product Marketing Manager

3 weeks ago


Ottawa, Canada TechInsights Full time

Product Marketing Manager

THE OPPORTUNITY
- A masterful storyteller, capable of confidently captivating audiences and taking them on a transformative journey.
- A collaborative relationship builder who can inspire and exert influence over key stakeholders.
- An innovative thinker with a knack for enhancing people, processes, and products.
- A proactive problem solver with a strong bias for action

OUR STORY

TechInsights is the global leader in semiconductor and advanced technology analysis, supporting a fair marketplace where intellectual property can be protected and monetized. With a 30-year track record of working with the world’s largest technology companies, we are now an organization of over 300 people. TechInsights is headquartered in Ottawa, Canada, with operations in USA, Poland, Japan, Taiwan, South Korea, China, and England.

OUR PURPOSE

TechInsights’ purpose is to advance the world we live in by supporting semiconductor innovation and deployment of intellectual property. We do this through our intellectually astute and highly motivated people who analyze technology products from the package to the atomic level to reveal the innovations others cannot. Our detailed analyses and data are available to customers through our proprietary platforms and tools, and our technology intelligence is used to further the innovation of semiconductors, which are at the heart of all technology.

WHAT YOU WILL DO
- Develop and execute go-to-market strategies for our Sustainability product line.
- Be an advocate for ESG and Technology
- Work with Product and the PMM team to craft core strategic framing, ICPs, buyer personas, and strong messaging/positioning
- Collaborate with across the broader organization to execute campaigns and initiatives that increase brand awareness and generate high quality leads
- Create value-based product collateral and campaigns in the language of our customers; i.e., high impact sales collateral, landing pages, webinars, in-Platform messaging, product videos, and more
- Cultivate positive relationships across product managers, customer experience, marketing, and leadership to identify and influence impactful product opportunities and prioritize efforts.
- Connect with the product management team to establish a continuous feedback loop encompassing market trends, customer needs, and competitive details.
- Contribute to strategic discussion on product roadmap, pricing, product training, marketing initiatives, collateral concepts, internal processes, and sales tools.
- Occasionally travel (10%) in support of industry events and customer engagement.

WHAT YOU HAVE
- You have 7+ years' experience as a product marketing manager at a high-growth company
- Experience in leading the development and execution of high-impact GTM campaigns, messaging/positioning docs, and sales collateral.
- A passion for sustainability and technology would be considered a strong asset.

As part of the recruitment process for this position, you will be required to submit your latest citizenship and/or permanent residency information. This information will be used to comply with U.S. Export Control Laws and Regulations.

WHY WORK WITH US
- Competitive pay and lucrative benefits (medical, dental, vision, RRSP/401K Matching)
- Flexible vacation
- Strong sense of camaraderie, mutual respect, and shared goals amongst colleagues
- Professional development encouragement and well-being support from management
- Transparent and visionary leadership driving company success

Technology knows no bounds, and neither does TechInsights. Bringing together talented humans from different perspectives, backgrounds and abilities is something we take seriously. We’re committed to building an inclusive environment that welcomes you to be your authentic self and allows us to push past the boundaries together.

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