Digital Marketing Specialist

123Dentist is Canada’s largest majority dentist-owned network of dental practices, with more than 400 locations nationwide and over 6,000 employees. We offer professional advancement opportunities, competitive compensation, corporate sponsored incentive programs such as phantom stock option plan for full-time employees (a **first** of its kind in the Canadian dental industry), and a long-term career in a growing network located in multiple communities across the country, at all levels of the industry.

Whether you’re entering the job market or you’re an experienced practitioner, we welcome your interest Come join the 123Dentist team and be part of our success. We provide Canadian dentists and dental practices with an array of non-clinical support and resources, including accounting, HR, marketing, as well as supply & equipment procurement.

By leveraging our unmatched management experience, marketing expertise and state-of-the-art technologies, we allow dentists to take advantage of a practical and effective alternative to practice ownership and focus on what they’re best at - being a dentist

We are recruiting for an experienced PPC Specialist to join our growing Marketing team. This role will be based at our Burnaby Head Office in BC and is an **on-site** position.

**Job Overview**:
Reporting to the Digital Marketing Manager, this key position works in partnership with the Regional Marketing Managers by overseeing the workflow planning and execution of paid advertising activities, campaigns, and initiatives for both 123 Corporate and Legacy clinics across Canada.

The PPC Specialist is a cornerstone member of the Digital team, responsible for the PPC performance of our dental clinics, groups, and brands across Canada. As the PPC specialist, you will be responsible for doing keyword research, account setup, and ongoing optimization of paid digital advertising and ensuring digital campaigns are up to standard across the network.

To succeed in this role, you must have a solid understanding of PPC Advertising in both Google and Meta, be able to work in a fast-paced environment and communicate effectively with various stakeholders and agencies. We are a data-driven organization, and having a data-driven mindset is vital for this role.

**Responsibilities and Duties**:

- Responsible for the creation, maintenance, and health of Google Ad and Meta Ad accounts
- Conducting in-depth keyword and website research, ad grouping, and audience targeting
- Working with internal departments and teams, as well as external agencies to execute, advise and oversee their work
- Provide PPC input on clinic reports and campaign forecasting
- Perform ongoing audience targeting, expansion and optimization, and utilizing bid management tools and data modeling to maximize the effectiveness of campaigns
- Maximize and optimize existing digital marketing campaigns across a variety of channels, proactively making strategic campaign recommendations
- Set up, tracking and reporting to analyze website analytics, PPC initiatives and campaigns. Including working with third-party aggregating reporting tools to create meaningful reports for clients.
- Proactively monitor campaign results and analyze key metrics to achieve maximum ROI in paid ad campaigns

**Education, Credentials, Qualifications**:

- Degree in Business or relevant industry experience
- 2+ years of experience managing Google Ads Network
- 2+ years of experience managing paid campaigns across the Meta Ads Network
- Google Ads Certification
- Meta Ads Certification
- Solid understanding of performance marketing, conversion, and online customer acquisition for brick-and-mortar businesses

**Required Skills & Abilities**:

- Strong writing and verbal communication skills
- Ability to work effectively in a collaborative team environment
- Detail-oriented, highly organized and a keen eye for detail and consistency
- Versatile and adaptable to the dynamic nature of interactive marketing
- Excellent interpersonal and customer communication skills
- Strong problem-diagnosis and creative problem-solving skills
- Strong organizational skills with the ability to juggle multiple tasks within the constraints of timelines and budgets with business acumen
- Strong analytics skills, including Google Analytics, and the ability to digest and communicate complex data effectively
- Experience with the following programs or equivalents: Google GA4, Google Ads, Google Tag Manager, Facebook Business Manager, HubSpot (CRM). CallRail and Asana
- Airtable, Looker Studio, Notion, HotJar, Mailchimp an asset
- Must be able to use Google Sheets, Docs, Slides, and more from G-Suite.
- Curious, open-minded, and passionate about marketing

**What We are Offering**:

- Full-time permanent employment and great benefits package
- A collaborative team that will support and train you, great office environment
- Challenging and rewarding role that will develop your skillset and talent
- Dynamic, fast-pa