Content Strategist

The same philosophy of personal attention that distinguishes Yorkville Education Company as a leading provider of post-secondary education makes us an exceptional place to work. We are a progressive and modern institution, responding to the needs of current and future students and implementing the best technology solutions to empower our work. We prioritize diversity, open doors to those often overlooked, welcome new Canadians, and provide pathways to successful careers.

Yorkville Education Company (which manages both Yorkville University and the Toronto Film School) began with a simple idea in 2004: offer flexible, rigorous, and career-focused degrees on campus and online to people who are on a purposeful path. With campuses in Ontario, British Columbia and New Brunswick, we equip our graduates with the professional knowledge, skills and designations that employers value.

Focused on providing a transformative, accessible and flexible higher education environment, our teams, from the President to the newest staff member, share a passion for learning, teaching, and growing as individuals and as teams. We nurture an inclusive, supportive, and genuinely kind work environment at our three campus locations and remotely.

If you want to shine a light on academic excellence, be empowered to make an impact on the transformation of the Canadian post-secondary education landscape, and work collaboratively beyond levels, join us.

**Who we need**

We need a passionate Content Strategist ready to take the next step in their career. You will establish and execute a content strategy to captivate audiences and elevate Yorkville Education Company beginning with the Toronto Film School (TFS) brand with compelling content and a go-to-market strategy. You will play a strategic and tactical role in collaborative planning and creation of comprehensive digital content and inbound marketing programs focused on generating brand awareness, traffic, and high-quality leads inspiring and engaging audiences across the marketing funnel. Excelling in this role would mean you have incredible critical thinking and project management skills, and you are an innovative thinker. You love being highly collaborative, flexible, collegial, and genuinely are motivated to be part of a progressive academic institution.

This is a hybrid opportunity, blending remote and onsite work.

**What's in it for you**
- Influence, recognition, and impact. _You are passionate about strategizing how to tell the right stories to the right people via the media and platforms they interact with. You want to align your background in content marketing strategy and brand engagement to work with stellar cross-functional teams to make a measurable impact on our ability to scale, attract new students, and foster interest in furthering their education and careers with us. In addition, as part of the full-time staff here, you will be able to register and attend courses and programs we offer - for free.
- Exposure. _You are looking for an influential, reputation-building role with strategic and creative deliverables focused on promoting and reaching students, staff, and leaders who are collectively disrupting traditional programming. Yorkville University is a progressive, forward-thinking academic institution. Joining us now is a genuine opportunity for builders who want to make a mark on education, work with academic and business leaders - experts in their fields, and have fun in a kind and rewarding environment with endless possibilities.

**What you will focus on**
- Content strategy. _You will lead, develop, and execute an omnichannel content strategy across all social and web platforms aligning content with our students’ journey. You will oversee the development and launch of new content channels. Leading the creation and execution of the editorial calendar along with maintaining a calendar of project deadlines and content launch dates.
- Community building. _You will define and ensure consistency across all content, from websites to social media channels and videos. You will represent Yorkville University and Toronto Film School in your strategic marketing initiatives, building community and reach, and driving growth for the business, resulting in measurable growth across all platforms.
- Research and consistency. _You will analyze data and content audits or gap analyses to ensure the uniformity of content and its alignment with business goals across marketing and communications platforms. You will stay up-to-date with emerging trends across all social platforms, ensuring demonstrable effectiveness.
- Collaboration. _You will build and nurture partnerships within Communications and Marketing to strategically build aligned content into the brand, marketing, and communications strategy and to analyze and respond to performance metrics. You will gain an understanding of the needs of - and nurture relationships with - faculty, staff, students, and senior leadership, inc