Content Strategist

4 weeks ago

Toronto, Canada Trade Tools Marketing Full time

Join to apply for the Content Strategist role at Trade Tools Marketing ABOUT TRADE TOOLS Made‑to‑measure marketing for trades. Trade Tools Marketing is built for the people who actually show up when things break. For plumbers rushing to floods, the HVAC techs keeping homes comfortable, the electricians keeping the lights on, and every other home service business, keeping homes and communities running. A lot of marketing in this space has been pushed into automation. Everything feels ‘plug‑n‑play’ and generic. We saw an opportunity. Home service businesses don’t need more templates, they need to stand out. They need partners who understand the work and bring the same level of care they bring into someone’s home. That’s what we call blue bootie service (iykyk). It’s our version of white glove treatment but built for home services. We’re building Trade Tools the same way home service businesses start anything: step by step, hand‑on and always testing and improving. Strategy, creative and performance tied directly to booked jobs and real outcomes, not vanity metrics. Right now, we’re building the blueprint and the team from the ground up. We’re looking for people who like solving problems, rolling up their sleeves, and doing good work with good people. THE ROLE Build stories people actually want to find. You’re obsessed with what people are searching for, the problems they’re trying to solve, where the gaps are, and how to help them get the answer they want as quickly and clearly as possible. You'll plan, write, and shape content across websites, blogs, landing pages, emails, and campaigns, making complex, technical, messy topics feel clear, human, and useful. This isn't SEO for algorithms. You'll write content that actually does something: ranks, converts, reassures, educates, or connects. You'll collaborate with our Art Director and Social Creator so the visuals and messaging stay aligned across channels. This is a part‑time role with consistent/flexible weekly hours that will grow when we grow. WHAT YOU'LL DO Build and run a monthly content calendar rooted in real search behaviour Write and edit service pages, blogs, FAQs, and landing page copy Translate plumbing/drain topics into clear human language Shape messaging for campaigns and offers Optimize content for visibility without making it sound like 'SEO content' Improve site structure, internal links, titles, and meta to strengthen search Track AI search surfaces (AIOs, ChatGPT citations, Perplexity, Reddit patterns) Work with the AD + Creator so every message lives across video + creative Turn search insights, Reddit threads, and call transcripts into content ideas Track performance and recommend improvements WHAT YOU BRING Experience writing digital content (journalism background is a plus) Strong storytelling instincts where you can make dry topics feel useful Understand SEO fundamentals without writing like SEO Able to simplify complex information Organized, self‑directed, and comfortable owning projects from idea to publish Curious about where search is going next Collaborative across creative, performance, and strategy WHAT SUCCESS LOOKS LIKE (90 DAYS) Clear, simple content plan in motion Foundational blog content drafted and interlinked Strong SEO fundamentals in place Campaign messaging sharpened Content being used by AD + Creator You become the clarity + messaging brain DETAILS Title: Content Strategist Type: Part‑Time, contract/freelance Rate: $40–$50/hr Start: December / January Location: Remote (Canada) / GTA preferred #J-18808-Ljbffr

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