Integrated Marketing Specialist

**Integrated Marketing Specialist - EF Educational Tours**
**Toronto, ON**
**Hybrid Position - in office 3 days a week**

For more than 50 years EF has been working toward one global mission: Opening the World Through Education. Today, EF Educational Tours Canada is looking a creative individual who is passionate about attracting and engaging new customers through a digital marketing lens.

**The role**:
Do you see organic and paid advertising as equal parts in an awareness and acquisition strategy? Do you love to weave a brand’s story into their marketing touchpoints to engage customers? Are you obsessed with social media?

If you answered yes, then this job is for you.

**More specifically you will**:

- Lead with a digital-first mindset for customer acquisition and awareness
- Support strategy development and execution for our acquisition, paid and organic campaigns
- Aid in developing a social media strategy to increase brand awareness and engagement
- Analyze and report social channel and activation performance to quantify the effectiveness of campaigns and drive scalable learnings
- Become an expert in paid ads with the ability to find the best solutions for the business and the brand’s advertising strategy
- Setup, manage and optimize campaigns across multiple platforms including Google, Bing, Display, Facebook and Instagram
- Liaise closely with creative team to plan and execute campaigns
- Assist in managing the digital marketing calendar
- Create and update digital marketing reports
- Brainstorm and implement experiments and conversion tests

**Requirements**:

- 3+ years of marketing or agency experience
- Demonstrated experience in social media platforms (YouTube, Instagram, Facebook, Twitter, LinkedIn)
- Hands-on experience developing content and editorial calendars
- You love to test and learn. You enjoy looking at performance data and leveraging those insights to continuously improve campaigns
- Stong project management skills, including leading projects with multiple contributors
- Ability to work in a fast-paced environment, handling multiple priorities and meeting tight deadlines
- Experience with Adobe Creative Suite (Photoshop, InDesign, Illustrator and Acrobat Pro) is an asset
- Experience in SEO is a plus

**Why You’ll Love Working Here**:

- Paid international travel. The more you develop, the more passport stamps you’ll collect
- Robust professional growth opportunities including monthly trainings, workshops, and inspiring talks with global leaders and experts
- Three weeks paid vacation your first year (four weeks starting in year two) and nine paid holidays
- 20% company match on your RRSP (25% after 5-years)
- Excellent health, dental, and vision coverage, along with life and disability insurance
- Wellness benefits including $500 yearly fitness reimbursement
- EF program discounts including travel, language schools, childcare, and more
- Discounts at local venues and businesses
- Eligibility for our Workplace Flexibility Program: our hybrid work model with up to two days of remote work per week.

**Who we are**

We’re not your typical in-house agency. We’re an integrated team of 10 staff: writers and designers, marketing managers, demand-generators, and more.

But our skills go way beyond our job descriptions. Among our crew are plant whisperers, cookie bakers, tin whistlers, painters and story tellers. One thing we all have in common though is our dedication to making great work and having fun doing it.

**About EF Education First**

At EF we believe that the world is better when people try to understand one another. Since 1965, we have helped millions of people see new places, experience new cultures, and learn new things about the world and about themselves. Our culturally immersive education programs—focused on language, travel, cultural exchange, and academics—turn dreams into international opportunities.

When you join EF, you join a multicultural and diverse community working across more than 600 schools and offices in 50 countries, all with one shared mission of opening the world through education. Whoever you are, whatever you are passionate about—we welcome you and want you to bring that to work every day. EF is proud to be an equal opportunity employer and we are committed to inclusion and belonging across race, ethnicity, gender, age, religion, caste, parental status, identity, experience and everything else that makes you unique.