Social Media Specialist

**JOIN OUR TEAM**

**At Couche-Tard/Circle K, our mission is simple: to make our customer’s lives a little easier everyday.**You may have already stopped for coffee, refueling your car, or eating something on the go. Then, you know what Couche-Tard/Circle K is. We have grown into a successful global company with over 16,000 stores in 29 countries, serving almost 9 million customers every day. In total, more than 150,000 people work in our stores and offices. We make journeys easier by offering fast and friendly service. We care about our people and our communities, and we look for ways to uplift people first. Wherever your journey’s going, we can help you get there. Are you ready to grow your career? Let's grow together

**Social Media Specialist**:

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**Department**: Marketing

**Location**: Laval, QC (4204 boulevard Industriel, H7L 0E3)

**Type of employment**: Permanent, Full Time (40 hours)
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**THE ROLE**

**WHAT YOU’LL DO**

Want to start your career with us? Here's an overview of the main responsibilities of this position:
**Understanding, monitoring, and reporting social media analytics**
- Track key social media analytics monthly (organic and paid). Monitor KPIs and present insights to internal stakeholders.
- Track and report website acquisition statistics (using Google Analytics) to evaluate how specific content is performing.
- Social listening analysis of key themes, sentiment, and engagement as well as discovering new trends to adapt to CT/CK.

**Scheduling, coordinating and distributing content**
- Maintain a monthly social media calendar with input from internal stakeholders and external vendor partners (planning at least one month in advance).
- Use of Content Management System (Sprinklr) to schedule and distribute national content.
- Repurpose content from other sources and develop net new content for our CT/CK social media channels, while understanding how to change the tone of the content for each platform.
- Develop creative briefs for upcoming national social media campaigns.
- Assist Business Units with localized social media support as needed including boosting of posts.

**Influencer/ Creator Management and Content Development**
- Work with agency partners on influencer/ creator partnerships and ensure creators and content align with brand standards.
- Coordinate logistics of creators filming in store with Bus.
- Produce a diverse range of high-quality content in French and English, including infographics, videos, and social media content.

**Social Media Engagement Management**
- Ensure there is a consistent and uniform tone of voice among all Couche-Tard/ Circle K social media accounts.
- Deploy social giveaways and fulfillment of prizing.
- Support community management team by sharing CT/CK marketing priorities with customer support teams.
- Provide ongoing maintenance on all active social channels - resharing content, managing collaborations, proactive engagement.

**National Marketing Campaign Support**
- Assist with national campaign initiatives as needed. This can include supporting asset development, presentation building, etc.

**WHAT YOU’LL NEED**

We want you to join our team Here's what we're looking for:
**Education**:

- Bachelor’s Degree in marketing or related field required.

**Experience**:

- Minimum of 2 years’ experience in social media marketing with demonstrated success.
- Experience and knowledge of social media advertising platforms (Facebook Business Manager, IG Ads Manager, TikTok Ads Manager, YouTube Ads Manager) etc. to track audience engagement and campaign performance.
- Experience working with monitoring and publishing tools (ex: Sprinklr).
- Experience with website analysis tools (Google Analytics) as well as internal reporting tools.

**Knowledge and skills**:

- Excellent analytical, organizational, project management, attention to detail and time management skills are necessary.
- Outstanding ability to think creatively and identify and resolve problems.
- Must be able to adapt to rapidly changing environment, manage multiple priorities, and meet deadlines.
- High level of integrity, autonomy, and self-motivation.
- Must be able to follow provincial, federal and company guidelines.
- Proficiency in Microsoft Platforms.
- Experience with Adobe Suite and Canva.

**Language skills**:

- Bilingualism required (Advanced French and English) both spoken and written, as the person will be required to work and communicate regularly in English while performing the tasks outlined above. Specifically, the role requires collaboration with global teams.

**WHY YOU SHOULD WORK HERE**:
At Couche-Tard/Circle K, we believe that our team members are the heart and soul of our business. When you join us, you're not just getting a job - you're becoming part of a vibrant community where your talents are valued, your growth is nurtured, and your contributions make a real difference. Here's why you'll