Digital Marketing Specialist

3 days ago

SaintLaurent, Canada AtmosC Air Purifiers Full time

**About the Role**:
We’re looking for an experienced **Digital Marketing Specialist** to join our team full-time and take ownership of our online advertising and SEO strategy. This role is critical to driving traffic, improving conversion rates, and growing our digital presence across key platforms—especially through **Google Ads, SEO, and performance-driven campaigns**.

**Key Responsibilities**:

- Plan, execute, and optimize paid ad campaigns across **Google Ads, Social Media Campaigns, etc.**:

- Conduct in-depth keyword research and manage **on-page and off-page SEO** strategies
- Analyze and report on campaign performance using tools like Google Analytics and Search Console
- Develop and implement A/B tests for ad creatives, landing pages, and audience targeting
- Monitor key KPIs such as CTR, ROAS, CPC, bounce rate, and rankings
- Collaborate with the content, design, and sales teams to align marketing with business goals
- Stay current with the latest trends in SEO, SEM, and digital marketing platforms

**What We’re Looking For**:

- **5+ years of hands-on experience** in digital marketing, with a strong focus on Google Ads and SEO
- Deep understanding of **search engine algorithms**, keyword strategy, and paid media performance
- Strong analytical skills and proficiency with tools such as Google Ads, Google Analytics, SEMrush, Ahrefs, and similar
- Experience in campaign budgeting, performance tracking, and ROI analysis
- Ability to manage multiple campaigns and prioritize tasks effectively
- Creative thinking combined with a data-driven mindset
- Excellent communication skills (verbal and written)

**What We Offer**:

- Competitive salary
- Opportunities to lead digital strategy and grow with the company
- A collaborative team and access to modern marketing tools
- Exposure to exciting projects and meaningful impact

**Job Types**: Full-time, Permanent

Pay: From $26.00 per hour

Expected hours: 35 per week

**Benefits**:

- Casual dress
- Company events
- On-site parking

Schedule:

- Monday to Friday

Work Location: In person

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