Digital Marketing Specialist

**Who We Are**:
For 20 years, we’ve been leaders in the baby safety (Levana) and DIY security (Defender) space, creating ground-breaking consumer electronics that bring peace of mind to millions of people all over the world. Selling directly through our brand websites, Amazon, and our retail partners such as Walmart, Costco and Home Depot, we are growing fast and are looking for new creative minds to join us on this journey. For those looking to join a passionate and collaborative team that challenge conventional methods, take risks, and settle for nothing but excellence, you’ve found the right place

**How You’ll Make an Impact**:
We are looking for a results driven digital marketer with the ability to create innovative and engaging written content that engages media and influencers to drive conversions. While constantly tracking, analyzing and improving the results of our work, the Marketing Specialist has the ultimate goal of increasing revenue. Reporting directly to the CEO, you will work closely with the Marketing, Graphic Design and Support teams on the development and execution of various growth campaigns and product launch strategies that drive awareness, loyalty, acquisition, and engagement. This role operates out of our Head Office in Niagara-on-the-Lake.

Duties Include:

- **Affiliate Marketing (15%)**: Identify new opportunities and manage relationships with existing affiliate partners. Ensure we are maximizing our performance while adhering to our ROAS goals.
- **Social Media & Blog Management (15%)**: Manage the development of static images, infographics, videos, blog content, etc., that encourage engagement, increase brand awareness, and drive traffic to the website.
- **Copywriting (10%**): Create engaging copy with flare. Master the art of turning ‘tech speak’ into ‘street speak’ to effectively communicate our offerings to consumers.
- **Research, Planning & Reporting**: Conduct competitor analysis and provide weekly and monthly reporting with actionable insights for consistent growth (We’re looking for someone that loves digging into the data & ideally doesn’t need another BI Guru to build reports for you). Assist the Marketing team with tracking campaign budgets.
- **Other**: Support the Marketing, Design and Sales Teams with ad hoc projects as required.

**Who You Are**:

- 3-5 years of experience in a similar digital marketing role for an ecommerce consumer goods company
- Experience with the following platforms: Shopify, Asana and Klaviyo
- Eager to learn and grow, you likely have a bachelor’s degree in Marketing, Communications, or a related field
- Exceptional written and verbal communication skills with the ability to maintain a clear and consistent brand voice
- Thorough knowledge of social media platforms and best practices (experience with Instagram/Facebook shopping is a plus)
- Strong understanding of Google Analytics (Bonus points if you’re Certified)
- Proven ability to use Excel
- Highly analytical with a keen attention to detail (Bonus points if you have experience with Power BI, Google Data Studio or similar BI tools)
- Ability to adapt to and manage changing priorities independently in a fast-paced entrepreneurial environment without missing critical deadlines
- Constantly learning and on the hunt for new and innovative strategies

**Job Types**: Full-time, Permanent

**Benefits**:

- Casual dress
- Dental care
- Extended health care
- On-site parking
- Paid time off
- Relocation assistance
- Store discount
- Vision care

Schedule:

- 8 hour shift
- Monday to Friday

Ability to commute/relocate:

- Niagara On The Lake, ON: reliably commute or plan to relocate before starting work (required)

Work Location: One location