Partner Marketing Manager

3 days ago


Toronto, Canada Microsoft Full time

In the **Consumer Sales Organization (CSO)**, we are a global team at Microsoft responsible for sales across** Devices & Creativity (Windows, Microsoft 365, and Surface) and Gaming**. CSO puts the consumer at the center, helping them discover, learn, and buy through **direct and partner channels** in over **120 countries** around the world. Our team works with ecosystem partners and internal business groups to **drive digital excellence** and e-commerce capability, as well as **accelerate cloud and subscription adoption**. Together, we win by delivering compelling at-home and on-the-go experiences combining intelligent edge devices and services that create Microsoft fans for life.

By joining the **Consumer Channel & Partner Marketing team**, you’ll be part of a cross-functional team that’s focused on driving full-funnel marketing for an exciting ecosystem that continues to grow. As the **Partner Marketing Manager** owner of the **product experience**, you’ll have the opportunity to share feedback around the voice of the customer, capture learnings and establish best practices, leveraging the global infrastructure for support and shared platforms.

**This role is flexible, working up to 50%/100% from home depending on office proximity. However, because of the global coverage this role requires, you will be expected to overlap working hours with European and Asian time zones.**

Microsoft’s mission is to empower every person and every organization on the planet to achieve more. As employees we come together with a growth mindset, innovate to empower others and collaborate to realize our shared goals. Each day we build on our values of respect, integrity, and accountability to create a culture of inclusion where everyone can thrive at work and beyond.

**Responsibilities**:
You’ll work with **partner marketers and Gaming CSA Regional leads** to influence the design of unique **Microsoft experiences** across channels and at every touchpoint in the customer journey, working across organizational boundaries to deliver integrated consumer marketing. You will **collaborate** with **world-wide category and cross-functional marketing teams** to coordinate EPIC execution, press release, social and below-the-line marketing activities to complement and extend our partner marketing campaigns.

You will act as a trusted advisor to** drive strategic decisions** about our marketing investment strategy and marketing mix at the product level. You’ll be **deeply embedded** in the **global Gaming channel** community, taking global strategy, campaigns and assets, and localizing them for market and partner relevance across digital, visual merchandising and other co-marketing efforts. You will work closely with **Partner Readiness & Influence World Wide Leads** to maintain our in-store branded presence and connect with consumers and sellers through readiness, training, evangelism and assisted selling globally.

**Omnichannel Strategy**
- Establish and leverage local customer journey maps in order to design and deliver unique Gaming experiences across our retail, telco and distribution partners
- Support cross-functional marketing councils that are established in regions, driving alignment, efficiency and synergy across our owned & operated, digital direct and partner channels
- Support the regions to activate ecommerce sales motions through digital marketing excellence, mobile-first executions and social commerce aligned to global guidance
- Support the regions influence conversion in-store and online through seamless and connected experiences aligned to global guidance
- Support the regions to optimize retail presence by landing and maintaining in-store programs and experiences aligned to global guidance
- Support the regions as they build brand advocates among retail sellers and consumers through training, evangelism and community engagement platforms aligned to global guidance

**Consumer and Partner Marketing Execution**
- Own normalization of REMAP (Retail Execution Marketing Assistant Platform) workflows and regional accountabilities to help localize global strategy, campaigns and assets to territories and retail partners, driving adoption and usage of global programs, platforms and playbooks
- Land the Gaming CSA’s global marketing calendar that represents key product campaigns, seasonal beats and launches across markets and partners
- Align and coordinate marketing plans across marketing disciplines and functions, working closely with Partner Marketers, Partner Readiness & Influence, Global Media, Integrated Marketing, PR and Product Marketing
- Support the regions as they drive and activate a distribution strategy and playbook
- Land best-in-class product launches, key seasonal initiatives and sustain marketing
- Support the regions as they develop co-marketing opportunities and plans with original equipment manufacturer partners

**Execution Excellence**
- Actively participate in the Gaming channel marketi



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