Innovative Content Creator

7 days ago

Halifax, Canada Mariner Full time

The Content Creator plays a key role in fueling the marketing engine of Atlantic Canada’s largest independent technology company. You will evolve and amplify our voice in the market through meaningful insight-driven conversations with our customers when it is most relevant to them.

You practice applied imagination, a way of thinking clearly about the change we seek to make in the world with the reality of enabling our customers and clients to become the companies they wish to be.

We’re seeking a practiced storyteller who can cut through the noise by simplifying complex topics and translating them into various mediums including website, blog, social media, video maybe even podcast. Oh yes, finding our minimum viable audience on change that matters gets us excited

**Key Responsibilities**:

- Contributing to content strategy and owning a content calendar to make sure we're publishing consistently
- Writing, reviewing, editing, and updating content for company websites, blogs, marketing materials, and similar platforms
- Using social media to engage conversation, respond to questions, and to promote company initiatives
- Maintaining consistency in content and ensure alignment with the brand standards
- Tracking and analyzing social media and company website metrics
- Utilizing SEO methods to increase site traffic
- Monitoring industry news channels for trending topics and recommending new content topics and mediums to promote company offerings and reach consumers
- Assisting with events (conferences, webinars etc.) organization and content creation

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