Marketing Specialist

2 weeks ago

Toronto, Canada Info-Tech Research Group Inc. - Canada Full time

**Position Purpose**:
The role of the Marketing Specialist is to deliver and execute on powerful go-to-market campaigns that position our research and services for maximum impact in our member base. You'll help drive product and feature adoption, increase member engagement and usage/consumption of our content and services, and drive revenue growth from our existing customer base.

You will utilize customer & industry insights, historical trends, and published content to develop and execute innovative marketing strategies, campaigns and programs that deliver results aligned to key business objectives.

**Key Responsibilities**:
You should have a strong grasp of current marketing tools and strategies and be able to build and lead integrated marketing programs from concept to execution. You will collaborate with the marketing team, supporting teams (such as product development and sales), and design to launch promotion plans (strategies, campaigns, and programs) on time and within budget.

You will plan and execute engaging marketing promotion plans that focus on promoting our research and services to increase customer usage and spending.
- Build, manage and execute marketing campaigns to increase client retention and support customer growth.
- Create promotion plans that should be measured, and performance should be reported against goals (ROI and KPIs). Continually test and optimize for conversions.
- Identify trends and insights, and improve performance based on insights. Testing results should be included in regular reporting and shared with Marketing group to influence overall departmental results.
- Collaborate with internal teams to support departmental goal achievement.
- Review Key reporting and develop insights and improvements for future campaigns/initiatives

**Key Selection Criteria**:

- BA/BS degree in marketing or a related field
- 3-5 years proven experience working in a performance marketing environment.
- Experience developing and executing marketing campaigns in B2B environment.
- Customer centric, with a strong ability to understand customer insights.
- Strong stakeholder management and understanding of the needs of stakeholders at various levels and functions in the organization.
- Ability to work in a fast paced and multi-project environment.
- Excellent communicator and project manager who can adhere to strict deadlines.
- Strong analytical skills and data-driven thinking.
- Experience with A/B and multivariate tests.
- Experience with Salesforce - reporting, campaign configuration, and dashboard creation.
- Hands on experience with a marketing automation platform and experience with MS Office, SFDC, Pardot, Google Analytics preferred. Experience with Gainsight is a bonus.
- ITRG is an equal opportunity employer committed to diversity and inclusion. We are pleased to consider all qualified applicants without regard to race, color, religion, sex, national origin, age, disability, or any other legally protected factors. To that end, upon request, ITRG will ensure, to the extent possible, that accommodation be made available to applicants throughout the recruitment and hiring process._

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