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Manager, Professional Relations
2 weeks ago
**Bausch + Lomb Corporation, (NYSE/TSX**: BLCO), is solely dedicated to protecting and enhancing the gift of sight for millions of people around the world from the moment of birth through every phase of life. Our mission is simple yet powerful: Helping you see better to live better.
The company is one of the best-known and most respected healthcare brands in the world, offering the widest and finest range of eye health products including contact lenses and lens care products, pharmaceuticals, intraocular lenses, and other eye surgery products.
Our highest priority is the well-being of the people we serve. By listening to our customers and patients, by constantly honing our innovation edge, by executing with integrity and excellence, we strive to earn the trust of our partners and stakeholders.
Over the last 167 years, Bausch + Lomb has become a global hallmark for innovation and quality. Our talented and motivated colleagues work relentlessly to invent new materials, engineer new technologies, and ultimately bring new innovations to help people see better to live better.
**JOB TITLE**: Professional Relationship Manager - Canada
**BUSINESS UNIT / FUNCTION**: Vision Care
**REPORTS TO**: Business Unit Director, Vision Care
**LOCATION**: Hybrid Role based in the GTA
OBJECTIVES/ PURPOSE OF JOB
- To contribute to the sales objectives of the Canadian Vision Care Business.
- Be an ambassador for the Vision Care Business through creating and delivering professional content for healthcare practitioners and the Canadian commercial organization
KEY ACTIVITIES/ RESPONSIBILITIES
Educational Content Development
- Regularly update and customize annual training decks for ECPs in line with Canadian strategy for the focus brands and ensure alignment to the annual marketing plan and brand messaging.
- Build agendas and content for educational events across Canada
- Create and deliver new educational ideas and initiatives designed to deliver against the business objectives.
Customer Activation and Delivery
- Present educational and business content at local customer meeting in line with Territory Managers’ business plans.
- Work closely with the sales team to input into customer meeting agendas and contribute to activation plans.
- Develop network of KOLs across the Canada and organize round table meetings as appropriate and aligned to the EUCAN strategy
Market Insight and B+L Representation
- Be the Vision Care ambassador at local and national congresses, be present at all key events as the main contact and interface for customers and Industry Partners. (Universities included)
- Regularly gather insights on the Industry through own network and desk research methods and feed into the sales and marketing team.
- Develop own network of ECP contacts within the industry to help build a strong footprint for Bausch + Lomb.
Sales Training and Support
- Deliver training for new hires and keep up to date for ongoing development of the team
- Deliver training and role play assessments aligned to the brand strategies and sales process.
- Coach Canadian sales team on product knowledge and customer interactions in conjunction with the marketing and sales management teams.
- Develop innovative training modules.
Brand and Marketing Support
- Work in conjunction with Canadian marketing to develop content and copy for Canadian marketing and educational materials aligned with the brand strategy and messaging.
Competitor Intelligence and Reporting
- Regularly monitor competitor activity and input and report monthly to the Head of Professional Affairs Europe + Canadian marketing team
- Update and evolve objection handling documents based on new competitor challenges and regularly update with competitor information
Internal Relationships and Team Management
- Build and retain strong relationships with EUCAN Professional Services and marketing ensuring objectives are aligned to EUCAN business goals.
**SCOPE OF POSITION**:
- The Bausch + Lomb Vision Care business has experienced double digit year-over-year growth for the past few years as we rebuild this iconic brand and rejuvenate the portfolio with new lens technologies and innovative commercial programs.
- The Vision Care team consists of 25 employees, including sales, marketing, and key accounts. This team is supported by an extensive cross-functional team consisting of Sales Operations, Finance, Regulatory, Supply Chain, etc.
EXPERIENCE
Strong understanding and experience of working in the Contact Lens and/or optical Industry
Experience of working in a national/regional multiple and Independent practice with a keen established interest in developing business growth
Excellent presentation skills
Strong negotiation skills
COMPETENCIES
Able to travel within Canada as required (Approximately 25%-33%)
Excellent writing & communication skills and strong competency in English and French (verbal & written)
Ability to communicate effectively to both technical and commercial p
