Marketing Manager

3 days ago

Surrey, Canada Varsa Windows and Doors Full time

Marketing Manager - Job Description

Job Title: Marketing Manager

Department: Marketing

Reports To: CEO

Type: Full-time

Role Summary

The Marketing Manager develops and executes marketing strategies that grow brand awareness, generate qualified leads, and support revenue goals. This role leads campaign planning, content, digital performance, and partner initiatives, working closely with sales and leadership to ensure marketing efforts translate into measurable business results.

Key Responsibilities

Strategy and planning
- Build and manage the annual and quarterly marketing plan aligned to company goals
- Define target audiences, positioning, messaging, and campaign objectives
- Own the marketing calendar and coordinate priorities across channels

Campaign management
- Manage lead generation programs and improve conversion across the funnel
- Coordinate product or service launches and seasonal promotions

Content and brand
- Develop or refine brand guidelines, tone of voice, and creative direction
- Manage case studies, testimonials, portfolio content, and reputation-building assets

Digital and performance marketing
- Manage website updates, landing pages, basic SEO strategy, and tracking setup
- Run and optimize paid media (Meta/Google/LinkedIn as applicable) or oversee agencies
- Monitor performance dashboards and report on KPIs and conversion rates

Partners and events
- Coordinate partnerships, sponsorships, and community/industry initiatives
- Plan and execute events, trade shows, and brand activations, including post-event follow-up

Leadership and collaboration
- Collaborate with sales to improve lead quality, follow-up workflows, and sales enablement tools
- Manage vendors, freelancers, and agencies (design, video, PR, paid ads)
- Maintain budgets, timelines, and approvals to deliver projects on schedule

Required Qualifications
- 3-7+ years of marketing experience, including campaign ownership
- Experience managing budgets and working with creative vendors/agencies
- Excellent writing, communication, and project management skills
- Comfortable analyzing data and translating insights into action

Preferred Qualifications
- Experience in B2B, construction, home services, architecture/design, or manufacturing industries
- Basic design literacy (Canva/Adobe) and video/content production coordination

Key Skills
- Campaign planning and execution
- Copywriting and creative direction
- Performance marketing and analytics
- Stakeholder management
- Time, budget, and vendor management

Success Metrics (KPIs)
- Qualified leads generated and conversion rate improvements
- Marketing-attributed revenue and pipeline contribution
- Website growth (traffic, conversion rate, landing page performance)
- Paid media efficiency (CPL, ROAS, CAC)

Pay: From $75,000.00 per year

Work Location: In person

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