Associate Director, Paid Media

Directive Consulting is the leading B2B performance marketing agency that delivers real revenue - not just leads.

We use Customer Generation (a marketing methodology developed by us) to cut through the noise. Forget MQLs - we’re here to drive pipeline, fuel SQLs, and scale brands that are serious about growth. From Paid Media and SEO/Content to CRO, RevOps, and Go-To-Market Strategy, we build marketing engines that win in SaaS and across B2B industries.

We move fast. We think boldly. We are elite. We hire people who challenge the status quo and push campaigns past what’s expected - sparking demand for bold, innovative brands. If you live for performance, love solving hard problems, and want your work to actually _mean something_, you’ll fit right in.

But here’s the fun part - we don’t just deliver results; we’re shaping the future of marketing. Ready to build something that breaks the mold? Come join us.

**_ *This role is listed internally as Associate Director, Demand Generation_**

**About The Role**

We’re looking for a bold, strategic Associate Director of Demand Generation - someone who thrives in the fast-moving world of SaaS and B2B marketing and knows how to make a big impact with budgets and even bigger ideas.

As an Associate Director, you will manage a team of Demand Generation Managers and will report to the Director of Demand Generation. You will support and provide leadership for your team regarding strategy and driving results for clients. This role will involve pace-setting management, constant collaboration across multiple departments, people management, and crucial client-facing moments.

Associate Directors are the most important people at Directive. They are directly responsible for both client and employee retention and their performance is directly reflected in our P&L

**What You’ll Do**:

- ** Goal Setting**: you will be responsible for setting the goals for every client engagement in your pod.
- ** Best Practices**: ensure that every one of your clients follows best practices across all channels and mediums. In particular: Paid Search, LinkedIn Advertising, LTV:CAC modeling, Customer Generation, and Share of SERP.
- ** Breakdown barriers**: Every great campaign lives or dies at the moment of approval. It’s your responsibility to understand these moments and support your strategists in earning a yes.
- ** Accountability and leadership**: Directive needs leaders in this role, not managers. Build structure, create a cadence, support proactively, and empower your team with clear and concise communication + expectation setting.
- Develop relationships with client contacts
- Drive referrals via client relationships and professional network
- Uphold a healthy direct margin within your pod by reducing churn and improving client & team retention
- Ensure your team gets to proper utilization in a timely manner
- Ensure the team is meeting/exceeding their revenue goals
- Monthly Growth Audits to identify and assign growth strategies for each client
- Work directly with a Director of Demand Generation to ensure the department's operational vision is being executed and ensure internal and client goals are being achieved
- Own the performance management process for Demand Generation Managers

**What You’ll Bring**:

- 5-8+ years of experience in paid media, inclusive of 2+ years recent agency experience
- 2-3+ years of experience in managing teams
- Proven expertise across paid search and paid social
- Experience in LinkedIn Ads, Bing Ads, Meta Ads, Linear TV, Terrestrial Radio and The Trade Desk are a major plus
- SEO experience is a plus
- Proven and measurable success within multi-channel paid media strategies
- Equal parts competitive and curious, you’re a true problem solver
- Ability to organize, prioritize, and manage multiple projects simultaneously
- Constant learner and enthusiasm for personal growth

**Goals**:

- NSM Attainment: 100%
- CSAT: 4.2+
- Retention: 96% MRR

**What We Offer**:

- Compensation for this role includes a competitive base salary plus performance-based bonus eligibility
- Medical, dental, vision plans, disability, and life insurance coverage for you and your family that fit your lifestyle
- Including a 100% employer-paid plan for you and a 50% employer contribution for your dependents (US, CAD, MX)
- Benefits to Support the Whole Person:

- **Mental** - Access to certified therapists through **Spring Health**, membership to **Headspace**
- **Physical**:

- Physical therapy through **Omada,**thousands of **Aaptiv** virtual workouts**,**complimentary **One Medical** membership for primary and virtual care
- T**ime Off** - Unlimited PTO (2-week minimum), Paid Company Holidays, Your Birthday Off, End of Year Recharge (Closed December 24 - January 1), Paid Parental Leave
- **Financial** - Traditional and Roth 401(k) with a 3% company match
- **Bonus** - Annual bonus based on tenure, which scales in total amount over time
- **Annual Company-wide Retreat**

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