Data Analyst, Acquisition Strategy

All referred applicants must first be submitted through Workday by a current Loblaw Colleague.
- Location:
500 Lakeshore Blvd. West, Toronto, Ontario, M5V 2V9
- When you hire great people, great things can happen.
- PC Financial offers unprecedented value to Canadians through payment products. We're a different kind of bank with a different type of team—we’re collaborative and supportive and have the freedom and responsibility to thrive. Our purpose is to make the everyday simple and better for our customers, and we strive to make every dollar worth more.
- Proudly serving over 3 million customers, PC Financial continues to grow by offering payment solutions and services that reward our customers every day. As a subsidiary of Loblaws Company Inc., we share the CORE values of Care, Ownership, Respect and Excellence. We are dedicated to helping Canadians Live Life Well. Join us on our journey.
- The Data Analyst, Acquisition Strategy will support acquisition strategies using advanced analytics and modeling/machine learning with rich customer and prospect data to optimize acquisition channels and profitability.
- What You'll Do:

- Help develop and monitor acquisition strategies for prospects from face to face and digital channels. Use advanced analytics and modeling/machine learning to understand how the behavior of customers and prospects, their interactions and touchpoints contribute to their overall customer experience to inform the overall acquisition strategy.
- Collaborate with product and sales teams to develop a thorough understanding of business objectives to deliver customer-focused insights, analytics solutions and customer acquisition strategies.
- Maintain, monitor, improve and automate production processes.
- Through statistical analysis (e.g. Linear and Logistic regression, Gradient Boosting, Random Forest, etc.), understand and measure the changing needs of the target customer to influence the customer experience.
- Conduct multi-variate testing and A/B testing to measure effectiveness of strategies and refine them as needed.
- Translate customer data into cross-channel customer insights, and competitive intelligence reports, which will form a strategy to meet customer needs and improve customer acquisition, growth and retention.
- Using structured and unstructured rich data sources, (including but not limited to internal customer data, competitive intelligence, industry benchmarks, voice of the customer, and web analytics), produce customer/prospect experience metrics and insights, including awareness, engagement and customer loyalty, across all channels.
- Measure the effectiveness of the customer journey, by using path analysis, channel attribution and media mix modeling, providing specific recommendations to increase revenue or reduce costs.
- Present business analysis results and recommendations to key stakeholders.
- What you will need:

- Post-Secondary education or equivalent experience in a quantitative field preferred (Statistics, Mathematics, Computer Engineering/Science, or Operations Research)
- Minimum of 1-2 years progressive experience analyzing structured and unstructured data, developing and executing on strategies and making strategic recommendations to management.
- Experience with Cloud Technocal, SQL, Adobe Analytics and Google Analytics is an asset.
- Strong MS Office (Excel, Access, PowerPoint) skills.
- Excellent analytical, storytelling, and problem-solving skills.
- Ability to distill and communicate complex analytic recommendations to both technical and non-technical stakeholders, both orally and in written presentations.
- Results oriented. Demonstrated ability to be part of multiple projects/initiatives of varying size and complexity, while prioritizing and balancing multiple tasks within a fast-paced work environment.
- Number of Openings:
1
- PC Financial recognizes Canada's diversity as a source of national pride and strength. We have made it a priority to reflect our nation’s evolving diversity in the products we sell, the people we hire, and the culture we create in our _
- organization. Accommodation_
- is available upon request for applicants and colleagues with disabilities._
- In addition, we believe that compliance with laws is about doing the right thing. Upholding the law is part of our Code of Conduct - it reinforces what our customers and stakeholders expect of us.