Data Analyst, Acquisition Strategy

Emplacement:
500 Lakeshore Blvd. West, Toronto, Ontario, M5V 2V9
- Lorsque vous embauchez des gens formidables, de grandes choses peuvent arriver. PC Financial offre une valeur sans précédent aux Canadiens grâce à des produits de paiement. Nous sommes un type de banque différent avec un type d’équipe différent. Nous sommes collaboratifs et solidaires et avons la liberté et la responsabilité de prospérer. Notre objectif est de rendre le quotidien simple et meilleur pour nos clients, et nous nous efforçons de faire en sorte que chaque dollar vaille plus.
- Fièrement au service de plus de 3 millions de clients, PC Financial continue de croître en offrant des solutions et des services de paiement qui récompensent nos clients chaque jour. En tant que filiale de Loblaws Company Inc., nous partageons les valeurs FONDAMENTALES que sont le soin, l'appropriation, le respect et l'excellence. Nous nous engageons à aider les Canadiens à bien vivre leur vie. Rejoignez-nous dans notre voyage.
- The Data Analyst, Acquisition Strategy will support acquisition strategies using advanced analytics and modeling/machine learning with rich customer and prospect data to optimize acquisition channels and profitability.
- What You'll Do:

- Help develop and monitor acquisition strategies for prospects from face to face and digital channels. Use advanced analytics and modeling/machine learning to understand how the behavior of customers and prospects, their interactions and touchpoints contribute to their overall customer experience to inform the overall acquisition strategy.
- Collaborate with product and sales teams to develop a thorough understanding of business objectives to deliver customer-focused insights, analytics solutions and customer acquisition strategies.
- Maintain, monitor, improve and automate production processes.
- Through statistical analysis (e.g. Linear and Logistic regression, Gradient Boosting, Random Forest, etc.), understand and measure the changing needs of the target customer to influence the customer experience.
- Conduct multi-variate testing and A/B testing to measure effectiveness of strategies and refine them as needed.
- Translate customer data into cross-channel customer insights, and competitive intelligence reports, which will form a strategy to meet customer needs and improve customer acquisition, growth and retention.
- Using structured and unstructured rich data sources, (including but not limited to internal customer data, competitive intelligence, industry benchmarks, voice of the customer, and web analytics), produce customer/prospect experience metrics and insights, including awareness, engagement and customer loyalty, across all channels.
- Measure the effectiveness of the customer journey, by using path analysis, channel attribution and media mix modeling, providing specific recommendations to increase revenue or reduce costs.
- Present business analysis results and recommendations to key stakeholders.
- What you will need:

- Post-Secondary education or equivalent experience in a quantitative field preferred (Statistics, Mathematics, Computer Engineering/Science, or Operations Research)
- Minimum of 1-2 years progressive experience analyzing structured and unstructured data, developing and executing on strategies and making strategic recommendations to management.
- Experience with Cloud Technocal, SQL, Adobe Analytics and Google Analytics is an asset.
- Strong MS Office (Excel, Access, PowerPoint) skills.
- Excellent analytical, storytelling, and problem-solving skills.
- Ability to distill and communicate complex analytic recommendations to both technical and non-technical stakeholders, both orally and in written presentations.
- Results oriented. Demonstrated ability to be part of multiple projects/initiatives of varying size and complexity, while prioritizing and balancing multiple tasks within a fast-paced work environment.
- Nombre d'ouvertures:
1
- De plus, nous croyons que le respect des lois signifie faire ce qu'il faut. Le respect de la loi fait partie de notre code de conduite - il renforce ce que nos clients et nos parties prenantes attendent de nous.