Marketing & Communications Coordinator

**About Vive**

Vive is a high-growth trajectory, sustainable agtech firm founded in 2006 and headquartered in Mississauga, ON. Our Made in Canada, patented Allosperse® Delivery Technology helps farmers do more with less. By bringing the power of Precision Chemistry to agriculture, Vive is connecting the lab to the field, enabling growers to cut costs and reduce their environmental footprint. We are fully commercial with established distribution across the US and Canada, and our products were used on 1.6 million acres in 2024.

We are part of the inaugural cohort of the Government of Canada’s Global Hypergrowth Project and are well on our way to becoming Canada’s leading anchor agtech firm. Our global expansion ambition started with our first product Canadian registration in spring 2023. We’ve received several awards for innovation, been named the SDTC Changemaker of the Year, and ranked #196 on the list of the fastest-growing companies in the Americas. With over 100+ patents, and a vision of having a Vive solution on every acre, we’re looking for passionate, growth-minded individuals to join us on our journey

At Vive, our core values are the foundation of everything we do and are a guiding force for all the exciting and unique experiences you will have when working with us.
- We are **grower-focused**
- We succeed through **collective genius**
- We are building something **real**
- We are confident and **adaptive** **owners**
- We are **data-driven**

If you’re looking to build something real with a team of smart, confident, and adaptive owners (and like to have LOTS of fun along the way), keep reading to learn more about the Marketing and Communications Coordinator role and the part you will play in helping us reach our goals

**Mission**

Your core mission is to drive engagement, elevate brand presence, and amplify our message through strategic, cohesive, and impactful marketing and communications. As the Marketing and Communications Coordinator, your mission is to craft and execute innovative social media strategies, organize engaging events, and deliver compelling brand storytelling that resonates with our audiences. By harnessing data-driven insights, aligning cross-functional teams, and adapting to trends, you will ensure our messaging remains consistent, relevant, and effective, empowering our brand to connect deeply with stakeholders and create lasting value.

You will deliver on this mission by:

- Using Data-Driven Insights: Regularly analyze social media, event, and campaign performance to identify what resonates, adjusting strategies to maximize engagement and ensure communications remain relevant and impactful.
- Enhancing Brand Presence at Events: Coordinate all aspects of events and tradeshows, from logistics to post-event follow-up, creating experiences that deepen audience connections and reinforce brand credibility.

**Interacts with**:

- Internally - Leadership, Sales, Marketing, and Finance
- Externally - Communications agency partners, 3rd party tradeshow and event planners, freelancers, promotional vendors, and media outlets

**Accountability - in your first 12 months, you will**:

- Increase social media engagement - Develop and execute a refreshed social media strategy aimed at boosting engagement metrics (e.g., likes, shares, comments) on key platforms such as Facebook, Instagram, YouTube, LinkedIn, and X. Track and report on progress quarterly, with recommendations for ongoing optimization.
- Conduct successful event execution and feedback implementation - Plan and coordinate internal and external events (e.g., lab grand opening, annual Company Kick-Off, and regional tradeshows). Gather feedback from internal attendees, use insights to refine processes and enhance future events.
- Support integrated marketing campaigns - Assist in execution of comprehensive, cross-channel marketing campaigns in collaboration with product management and sales teams that promote Vive’s Precision Chemistry solutions to target demographics. Track engagement and lead generation to reach or exceed set goals, with a post-campaign report summarizing outcomes and learnings.

**Specific D**uties & Responsibilities**
- Social Media Management_
- Develop and implement a social media strategy that aligns with brand goals and promotes engagement.
- Create, schedule, and publish social media content via Hubspot across multiple platforms (LinkedIn, X, Instagram, Facebook, YouTube).
- Monitor and respond to audience engagement, questions, and comments promptly.
- Analyze and report on social media performance metrics to inform strategy adjustments.
- Coordinate with internal teams to source content ideas, ensuring alignment with ongoing campaigns and product launches.
- Keep up with social media trends and competitor activities to refine social strategies and introduce innovative approaches.
- Event Planning and Coordination_
- Plan and organize Company events, such as Company Kick-Off, Commercial