Market & Growth Strategy Analyst

**Our Business** FISPAN Services Inc. (FISPAN) is an Enterprise SaaS FinTech company that allows banks to deploy embedded financial products and services to create a seamless banking connection for their corporate clients. Our product aims to provide instant scale and reach for banks who want to remove friction and add value by enabling their commercial banking clients to access banking services through their preferred ERP / accounting platform. Founded in 2016 and headquartered in downtown Vancouver, FISPAN is on a mission to create the best product in the FinTech industry and fundamentally change the way that companies bank. Being the market leader in ERP Banking, we work with the world’s Tier 1 banks with assets exceeding $3T, including J.P. Morgan Chase, Wells Fargo, TD and Bank of Montreal. We are looking for dynamic and passionate individuals to join our high performance team and contribute to our rapid growth and exciting journey. **The Opportunity**: As a Market & Growth Strategy Analyst, you will play a pivotal role in shaping FISPAN's strategic direction. Reporting directly to the Manager of Strategy & Operations, you will be the "eyes and ears" of the market, providing critical insights that inform our GTM strategy, product roadmap, and overall competitive positioning. This is a unique opportunity to directly influence decisions that drive our growth by working at the intersection of product, finance, and strategy in a high-growth FinTech environment. **Key Responsibilities**: - **Competitive Intelligence & Strategic Positioning**:Systematically track, analyze, and synthesize intelligence on direct competitors and emerging players in the embedded banking and AP/AR automation landscapes, including monitoring product launches, pricing changes, and GTM strategies. - **Market Opportunity Sizing & Analysis**:Conduct in-depth market research to identify and quantify new opportunities for product expansion, strategic partnerships and growth initiatives. - **Pricing & Packaging Research**:Research and analyze competitive pricing models and market willingness-to-pay for existing and upcoming products to provide data-driven insights to optimize pricing strategy. - **Voice of the Customer (VoC) Contribution**:Collaborate closely with the Product Marketing team’s efforts on gathering qualitative feedback from various sources to synthesize product ICP and GTM messaging. - **GTM & Channel Insights**:Research the effectiveness of various GTM channels and recommend strategies for optimizing their contribution to client growth. - **AI/LLM Application & Tooling**:Able & willing to leverage AI/LLM tools for accelerating data gathering, initial synthesis, and summarization of market research, competitive intelligence, and other strategic inquiries. **Qualifications**: - BA / BS degree or equivalent practical experience. - Proactive, self-starter with a high degree of intellectual curiosity and a passion for understanding FISPAN’s business & ERP banking space. - Active user of AI tools to solve problems, optimizing processes, and more. - Demonstrated ability to conduct rigorous primary and secondary research, synthesize complex information, and extract actionable insights. - Excellent written and verbal communication skills, with the ability to create clear, compelling narratives and present strategic recommendations to a senior audience. - Ability to work collaboratively in a fast-paced, cross-functional environment. **Nice to haves**: - Experience in early-stage or growth-focused companies. - Experience in roles such as market research, competitive intelligence, strategy consulting, or business analysis, preferably within the B2B SaaS or FinTech industries. - Familiarity with financial services, treasury management, ERP systems, or embedded finance is a significant plus. **Why Work With Us?** - **Experienced Team**: Our CEO is Lisa Shields, a renowned tech entrepreneur whose previous venture, Hyperwallet, was purchased by Paypal and ranks as one of the largest Canadian technology company acquisitions. Lisa is backed by a seasoned leadership team with vast experience scaling technology companies from start-up through growth phases to acquisition. In joining our team you will benefit from that experience and associated mentorship opportunities, and further build your network and knowledge base. - **High Growth Environment**: FISPAN is an emerging high growth company, and that implies autonomy and leadership over projects. Our employees hold a higher level of responsibility and are presented with various hands-on opportunities from the get-go. We want our team to reach their full potential and career aspirations, and FISPAN helps foster that. - **Rich Culture**: The Company’s culture is its greatest asset, and our team members form bonds that last a lifetime. We plan company-wide events, both virtual and in-person, and other activities to foster togetherness and help drive engagement. We also understand tha