Marketing Analyst

**Who We Are**

Cymax Group Technologies is a leading eCommerce technology and logistics services platform for big & bulky vendors and retailers. We maximize the best of technology, automation, and AI to simplify the complexities of eCommerce through our two products - Channel Gate and Freight Club. We partner with vendors and retailers to tackle some of the industry’s biggest challenges, offering prescriptive recommendations to optimize their ROI in a competitive market. Our remote-flexible team works to support our partners from the US and Canada.

**About the Role**

Are you passionate about driving marketing success through data-driven strategies? As a Marketing Analyst, you'll play a pivotal role in shaping category-specific marketing strategies for a diverse portfolio of furniture brands. Your expertise will be crucial in optimizing marketing campaign performance across multiple platforms, including Google, Amazon, Walmart, and eBay.

We are looking for a strategic thinker with strong analytical skills and the ability to work seamlessly across teams. If you're ready to make a significant impact and thrive in a collaborative environment, we want to hear from you

This is a hybrid role, based in the Vancouver, BC area

**What You’ll Be Doing**
- ** Advertising Campaign Management**:Strategize, manage, and optimize advertising campaigns primarily on Google, while also supporting Amazon, Walmart, eBay, and other PPC platforms to maximize product sales growth.
- ** Category and SKU Analysis**:Conduct detailed analysis to identify areas for improvement in seller metrics (Buy Box, BSR, ACOS, etc.), collaborating closely with vendor and merchandising teams.
- ** Google Shopping Campaigns**:Manage and optimize Google Shopping campaigns by ensuring product feed accuracy, improving ad placements, and implementing bid adjustments to increase profitability.
- ** Google Ads Campaigns**:Design, execute, and optimize Google Ads campaigns, tracking performance metrics (ROAS, CPA, CTR) to identify opportunities for improvement.
- ** Cross-Channel Marketing Strategy**:Develop comprehensive marketing strategies across paid media channels, including search, shopping, and display.
- ** Market Research**:Perform product and keyword research to understand the market landscape and inform campaign strategies.
- ** Performance Insights**:Regularly communicate and present performance insights to internal and external stakeholders

**What You Bring**
- ** PPC Campaign Management**:Extensive experience in managing pay-per-click (PPC) campaigns on Amazon Advertising and Google Ads.
- ** Sales Growth**:Demonstrated success in significantly increasing product sales across Amazon, Walmart, eBay, and other major marketplaces.
- ** Research Tools**:Proficient in utilizing research tools (e.g., Helium 10) to strategically optimize product listings.
- ** Project Management**:Proven ability to manage multiple projects efficiently, even under tight deadlines.
- ** E-commerce Expertise**:Strong expertise in e-commerce platforms, SEO, and enhancing product searchability.

**Bonus Points If You Have**:

- Basic SQL knowledge
- Certifications in Google Ads and Amazon

**Compensation**

The Salary Range for this role is between $60,000 and $85,000, depending on experience. Our salary ranges are determined by role, level and location. We offer a comprehensive range of benefits which includes:

- Health and wellness support for our team members and their families including an employee assistance program
- 100% paid premiums for health and dental benefits in Canada
- Paid time off
- Easy access to online and phone-based counselling services
- And a remote-flexible work environment.

**Join Our AI Journey at Cymax Group**

At Cymax Group, we thrive on innovation and entrepreneurship. As an AI-first organization, we are on an exciting journey to continuously grow and evolve our focus on AI, empowering our people at all levels. Our fast-paced environment encourages agility and nimbleness, enabling our team to adapt swiftly to changing market dynamics. We're passionate about continuous learning and growth, offering opportunities for professional development. Our data-driven decision-making ensures we make informed choices that lead to success. If you're excited about making an impact and being part of a dynamic, AI-empowered team, you'll feel right at home here.

**Accessibility**

We can provide accessibility accommodations during the recruitment process. Should you require any accommodation, please let us know and we will work with you to meet your needs.

LI-Hybrid