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Communications Manager
2 weeks ago
**Communications Manager**
- **_Maternity leave replacement - Contract of 12 months_**
***
**POSITION DETAILS**
- Responsible for creating the Communications Plan for all Dorel Home
- Develop media relations plan to select, target and engage with journalists, bloggers and media spokespeople for product reviews and product placement, including online, TV shows and more
- Establish and manage communication strategy, lead times and ETA’s for deliverables
- Manage a Social Media Coordinator
- Present Communication Plans to cross-functional group of peers, upper management and our brand partners
- Manage campaign budget, including social boosted posts and negotiate with external agency partners when required
- Create and maintain social media protocols and processes, including community guidelines and editorial tone & manner guides
- Manage all social media properties and oversee the posting schedules
- Product launch - responsible for sending new items to retailer’s review program to make sure we have reviews as soon as possible
- Work in collaboration with Customer Service team for client social media escalation or crafting of customer-facing responses when required
- Work in tandem with Marketing Manager to schedule graphic design requirements when needed, including but not limited to, writing creative briefs to provide direction to design team or external resources
- Report on campaign performance (paid or organic social campaigns) and give recommendations and insights for future campaigns
**EDUCATION & EXPERIENCE**
- Bachelor degree in Communications or Marketing
- 6-8 years’ experience in media/public relations and social media programs
- Proven track record in launching products with a strong PR and social media focus
- Ability to pitch ideas to various stakeholders
- Self-motivated, creative, highly organized
- Autonomous, sense of initiative and solution-oriented approach
- Excellent communication skills, written and spoken, and a strong eye for detail
- Great sense of organization and prioritization, ability to manage several projects at once and to meet tight deadlines
- Great interpersonal skills, solid team player, great ability to adapt to change
- Background with external vendors such as freelance designers and agencies
- Experience managing a team, budget and campaigns
- Proficient at social media listening and publishing apps, like HootSuite, Buffer or similar
- Excellent knowledge of written and spoken English
- Excellent Microsoft Office skills
**Gestionnaire des communications**
**_*Remplacement d’un congé de maternité - Contrat de 12 mois_**
**Vue d'ensemble**
**Responsabilités**
- Responsable de la création du plan de communication pour toutes les marques de Dorel Home.
- Développer un plan de relations avec les médias pour sélectionner, cibler et engager des journalistes, des blogueurs et des porte-parole des médias pour des critiques de produits et des placements de produits, y compris en ligne, dans des émissions de télévision et plus encore.
- Établir et gérer la stratégie de communication, les délais et les délais d'exécution des produits livrables.
- Gérer un coordinateur des médias sociaux.
- Présenter les plans de communication à un groupe interfonctionnel de pairs, à la haute direction et à nos partenaires de marque.
- Gérer le budget de la campagne, y compris les postes sociaux et négocier avec les agences partenaires externes si nécessaire.
- Créer et maintenir des protocoles et des processus pour les médias sociaux, y compris des directives communautaires et des guides de tonalité et de manière éditoriale.
- Gérer toutes les propriétés des médias sociaux et superviser les calendriers de publication.
- Lancement de produits - responsable de l'envoi des nouveaux articles au programme d'évaluation des détaillants pour s'assurer que nous disposons d'évaluations dès que possible
- Travailler en collaboration avec l'équipe du service clientèle pour l'escalade des médias sociaux des clients ou l'élaboration de réponses aux clients, le cas échéant.
- Travailler en tandem avec le directeur du marketing pour planifier les besoins en matière de conception graphique, le cas échéant, y compris, mais sans s'y limiter, en rédigeant des briefs créatifs pour donner des instructions à l'équipe de conception ou aux ressources externes.
- Rendre compte des performances des campagnes (campagnes sociales payantes ou organiques) et formuler des recommandations et des idées pour les campagnes futures.
**Exigences**
- Baccalauréat en communication ou en marketing;
- 6 à 8 ans d'expérience dans le domaine des relations publiques et des programmes de médias sociaux;
- Expérience avérée dans le lancement de produits avec un fort accent sur les relations publiques et les médias sociaux;
- Capacité à présenter des idées à diverses parties prenantes;
- Motivé, créatif, très organisé;
- Autonomie, sens de l'initiative et app
