Marketing Communications Lead, Vans

**Aufgaben**:

- Marketing Communications Lead, Vans - Mat Leave 12-18 Months: Mercedes-Benz Canada needs stars like you.
- What it means to be a star
- Without the stars that represent a team, a brand alone is incomplete.
- Mercedes-Benz Canada represents not only the world’s oldest automotive brand, but one that is at the cutting-edge of sustainability, design, technology, fashion and popular culture.
- The iconic three-pointed star is always looking for the best and brightest to support its growth as a true luxury brand.
- We are seeking individuals who want to be in the driver’s seat of this transformation, working alongside talented colleagues who represent the Mercedes-Benz values and who are ready to add their talent to the brand’s ever-evolving story.
- This is a mat leave contract for 12-18 months.
- How your role will add to the story:

- The Marketing Communications Lead, Vans will be responsible for the development and supervision of all marketing and communications strategies for the department. Oversees the development of goals, strategies, and implementation plans to execute comprehensive marketing campaigns. Ensures that marketing communications are delivered on target, on time, and within budget.
- A day in the life- Lead the development and execution of all Vans National Marketing campaigns, communications and initiatives including production, digital, website, print, collateral, paid media, social media and events (30%)
- Develop a comprehensive and integrated marketing strategy for MB Vans in order to enhance brand awareness, achieve MB Van’s overall business objectives, and support sales & profitability growth (20%)
- Manage all agency partners including the development of briefs, priorities, and deadlines. Assign projects and direct agency staff to accomplish activities according to plans (20%)
- Lead, empower, and develop the Marketing Communications Specialist and Marketing Intern. This includes development plans, daily coaching, and the delegation of tasks (15%)
- Manage the annual marketing budget ( 3.5-4.0 million dollars) including the annual budget plan, all accounts payable and accounts receivable topics, invoicing and budget management. Responsible for budget tracking and accrual management (10%)
- Monitor performance, effectiveness, and impact of current marketing initiatives with tracking and analysis, and optimize accordingly (5%)

Mercedes-Benz Canada is committed to fostering an inclusive, equitable, and accessible environment where all employees and customers feel valued, respected, and supported. While we thank every applicant for their interest in joining our iconic brand, we will only contact applicants selected for an interview.
- Testimonials from several Mercedes-Benz Canada stars, from an intern to an executive:

- “Mercedes-Benz is more than a car brand; it’s a futuristic, technological brand continuing to research and evolve its strategy as a digital and luxurious company, all while championing sustainable initiatives.”
- “This company grants its members the opportunity to professionally grow and discover the extent of the brand and its presence in all countries. You are granted the opportunity to drive innovation in several sectors, as this company allows you to take your career wherever you like with our very robust framework of opportunities, whether it’s rotations, international assignments, education programs and more.”
- “As an intern, I feel a great sense of responsibility and accountability at Mercedes-Benz. The high level of responsibility and contribution found in our internship programs is unlike my experience anywhere else.”
- “Most people, if not everyone, seek a great balance of life at work and outside of it. At Mercedes-Benz, not only does your work life grant you exciting opportunities, but you are also afforded great understanding of your time outside of work - including the right to disconnect.”
- “Working for Mercedes-Benz, it’s certainly the brand and the pillars - but at the end of the day, once you’re in, it’s about the people, the experience, diverse cultures and backgrounds, everyone’s experience driving in one direction.”**Qualifikationen**:

- Mercedes-Benz Star skills, requirements & traits:
- University degree in business administration with a concentration in Marketing and/or Communications
- Minimum of 5 years’ work experience in automotive marketing
- Project Management Professional (PMP) an asset
- Extensive knowledge of marketing strategies, channels, and branding
- Leadership and a well-defined sense of diplomacy (negotiation, conflict resolution, analytical, critical thinking, and people management skills), with the ability to network and build relationships with diverse groups and cross-functional partners
- Project management, prioritization, and time management with the ability to multitask
- Ownership mentality, independence and strong ability to problem solve and make difficult st