Social Media Lead

**Is this you?**

We are looking for a social media and content creation expert to join our digital marketing team. An excellent communicator with a passion for storytelling through words, imagery, and video. Someone who excels at creating, sharing and repurposing content that is inspiring and engaging. Someone with a proven track record of growing social channels and building community.

You will plan, execute, and track our social media, content, and partnership strategies. Your goal will be to grow our social community and increase brand awareness, credibility, and audience engagement.

To succeed, you must have a deep understanding of the current social landscape and trends. You must be a strong strategic planner and a relentless day-to-day executor. You must be resourceful and creative while delivering effective and engaging content.

**What you’ll do to be successful in this role**
- Increase brand awareness and customer engagement while growing our social media community
- Lead and own the social media and content creation strategy, planning, and execution
- Day-to-day social media management including campaign executions and new product support
- Build trust, nurture community and foster discussion by engaging with users on social media
- Develop engaging on-brand content to tell our brand/product story
- Track and analyze social media performance, and generate insights to inform social strategies
- Establish and nurture long-term partnerships with influencers/ambassadors
- Seed products to influencers/ambassadors to collect UGC and product reviews
- Stay up to date with home décor and decorating trends

**What you’ll bring**
- 4+ years of social media management, strategy development and campaign planning experience
- Excellent communication skills (verbal & written) with an ability to collaborate and influence
- Skilled copywriter able to use social media to connect, inspire, and motivate our target audience
- Experience using social posting programs and influencer marketing platforms
- Graphic design skills - ability to create and adapt graphics for social media posts
- Video and photo editing skills - proficient with Adobe Creative Suite
- Strong visual aptitude and an eye for design aesthetic is an asset

**Here’s what makes you successful at Umbra**
- Entrepreneurial Spirit
- Can-Do Attitude
- Curiosity
- Street Smarts
- Team Player Mentality

**Here’s how we reward success**

Umbra is a place where innovative minds thrive on its fast pace and make things happen. We value our unique workspace, our global mindset and our distinct design-centric culture.

We offer all permanent full-time associates competitive base compensation and incentive plans, group benefit coverage and RSP matching programs, as well as more exciting things like flexible working arrangements, continuous learning opportunities, a generous employee product discount, recognition galore, an on-site gourmet café and full gym facilities to keep you healthy. Overall, a great place to work and build a career.

We’re UmbraA leading global design company, inspired and driven to perform

We share a vision of creating original, modern, casual and affordable design for every room in the home. We are a privately owned, Canadian company with 40 years of industry experience. Led by one of our founders, our designs can be found in over 120 countries across five continents. Our global success is attributed to our entrepreneurial nature and a desire to push ourselves, and each other, beyond our limits.

No phone calls or agencies please.

**Job Types**: Full-time, Permanent

**Benefits**:

- Casual dress
- Dental care
- Discounted or free food
- Employee assistance program
- Extended health care
- Life insurance
- On-site gym
- On-site parking
- Paid time off
- RRSP match
- Store discount
- Vision care

Flexible Language Requirement:

- French not required

Schedule:

- Monday to Friday

Application question(s):

- Do you have 3 or more years of experience managing social media on multiple platforms? Please describe.
- Do you have experience managing social media for a brand with more than 50K followers? Please describe. Ma
- Do you have experience with graphic and video editing tools? If so, which ones?
- What do you think are the most important social media KPIs?

Ability to Commute:

- Toronto, ON M1S 1B1 (required)

Work Location: In person