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Marketing Content Writer

3 weeks ago

Markham, Canada Jonas Software Full time

Job Description:
Marketing Content Writer

Jonas Software - Construction Division

A competitive provider of construction accounting software, Jonas Construction Software is a part of the Constellation Software family, one of North America’s largest diversified and most respected software companies.

At our company, our employees are our most valuable asset and we provide them with the resources, learning opportunities and work-life balance they need to help them succeed. Jonas provides a flexible working environment, so that employees can accomplish professional and personal goals in and out of the office.

As the Content Writer, you’ll play a key role in our dynamic marketing team to develop a variety of different content pieces to help educate the market on the solutions and value that our offer provides.

JOB RESPONSIBILITIES
- Craft offer(s) to the marketplace that are coherent with the product strategy and convey marginal value
- Intimately know the product offering and value propositions
- Memorize and maintain the story we tell the market, and update as needed
- Intimately know the concerns of the buyers (personas) in our industry
- Fact-checking, interviewing sources, and analyzing information prior to publication
- Proof and edit content produced by other team members as required
- Adjust content for various mediums to meet targeted goals (drive call to actions, maximize SEO success, engage interest, etc.)
- Collaborate with other colleagues and departments to produce informative, high-quality content
- Conduct market research on consumer requirements, habits, and trends
- Assist in analyzing marketing data (campaign results, conversion rates, traffic, etc.) to help shape future marketing content and strategies
- Stay up to date on industry trends

JOB QUALIFICATIONS:

- Has proven accomplishments in effective storytelling to generate a market
- Experience in writing Middle-of-Funnel website pages that led to conversions
- Is meticulous in writing practices
- Can demonstrate writing in different styles and/or embody certain personas or characteristics
- Can demonstrate and is effective at explaining complex ideas
- At least 3+ years of experience as a content creator/writer
- Knowledge of, or experience within, the construction and service industry
- Experience writing for a B2B software/service
- Experience in writing various types of content - blogs, product pages, industry pages, role pages, social media posts, case studies, whitepapers, ads, and video storyboards. Please mention any additional content you’ve written.
- Experience in developing interview questions, interviewing businesses, and writing case studies
- Experience in first-hand research (ex: questionnaires and surveys) for the purpose of developing content
- Demonstrated practical knowledge of content marketing, content growth, keyword research/analysis and SEO
- Is comfortable conversing objectively about, and critiquing your work
- Well-organized and detail-oriented
- Ability to manage commitments effectively and wisely
- A desire to continuously learn and grow in your role
- A portfolio that demonstrates your ability to craft compelling and informative content

NICE TO HAVE:

- Experience in Data Analysis

WHY WORK WITH US?
- Flexible hybrid and work-from-home options
- Work on a variety of interesting projects in a fast-paced environment
- Employee Share Purchase Plan
- Annual bonus based on company performance
- Health benefits and wellness plan
- Growth and learning opportunities for your career and your role

Business Unit:
Jonas Construction USA

Scheduled Weekly Hours:
37.5

Number of Openings Available:
1

Worker Type:
Regular

More About Jonas Software:
Jonas Software is the leading provider of enterprise management software solutions to the Country and Golf Clubs, Foodservice, Construction, Fitness & Sports, Attractions, Salon & Spa, Education, Radiology/Laboratory Information Systems, and Product Licensing industries. Within these vertical markets, Jonas is made up of over 65 distinct brands, which are respected and leaders within their own domain.

Jonas’ vision is to be the branded global leader across the aforementioned vertical markets and to be recognized by customers and respective industry stakeholders as the trusted provider of ‘Software for Life’ and as an ambassador for technology, product innovation, quality, and customer service.

Jonas Software is the valued technology partner of over 60,000 customers worldwide in more than 30 countries. Jonas employs over 2,000 skilled individuals consisting of a cross-section of industry experts and technology professionals. Jonas is headquartered in Canada and also operates offices throughout North America, the United Kingdom, Europe, Australia New Zealand and Africa. Jonas is a 100% owned subsidiary of Constellation Software Inc., headquartered in Toronto and traded on the S&P/TSX 60.