Marketing Director for Hellamaid

3 days ago

Kitchener, Canada Hellamaid Inc Full time

**Position**:Marketing Director for Hellamaid - Omnichannel**
About**HELLAMAID**:Hellamaid is a top-rated Canadian cleaning brand that’s changing the cleaning industry. We’re on a mission to make homes and teams feel happier, healthier, and safer. We invest in people, use smart tech, and deliver caring service that earns trust for the long term.
**The role**We are hiring a Marketing Director to build an integrated, omnichannel marketing engine that connects digital, social, and offline marketing. You will wear different marketing hats, lead a small but mighty team, and create network effects around the brand. You do not need to be a deep SEO expert, but you should speak the language, brief specialists well, and know how to hire and, when needed, part ways.
**What you will lead**

- Integrated campaigns that move a customer from first touch to booked clean to referral.
- Guerrilla and offline marketing that create buzz in local markets.
- Our franchise marketing journey, including toolkits, launch playbooks, and local market support.

**What you will do**

- Design quarterly integrated plans with clear objectives, budgets, and channel roles.
- Orchestrate full-funnel programs: awareness, engagement, conversion, and retention.
- Ship creative experiments: pop-up “5-minute clean” activations, door hanger QR tests, campus and condo ambassador pilots, local sponsor swaps, and neighbourhood challenge drives.
- Partner with Ops to scale review generation, loyalty, and membership offers.
- Stand up reporting that ties spend to booked jobs and repeat rate.
- Recruit, coach, and hold accountable a team across content, paid, social, SEO, and partnerships. Manage agencies only where they add leverage.
- Create a franchise marketing toolkit: local landing templates, GBP and LSA setup checklists, outreach scripts, local PR angles, co-op guidelines, and KPI dashboards.
- Collaborate on brand storytelling that resonates with both clients and cleaners.

**What you bring**

- 6+ years leading omnichannel or integrated marketing for a service or franchise brand.
- Track record driving revenue, not only impressions.
- Working knowledge of SEO to brief and evaluate specialists.
- Strong grasp of CRM, attribution, and automation.
- Creative, scrappy, and people-first leadership style.
- Experience hiring, coaching, and holding a team to goals.

**How success is measured**

- Lift in qualified leads and cost per booked job trending down.
- Social reach and engagement growing with content that sparks shares and UGC.
- Review velocity and average rating up through structured programs.
- Franchise markets launching with a repeatable playbook and on-time KPIs.
- Clear dashboards that the CEO and Ops can use to make decisions.

**First 90 days**

- Audit channels, spend, creative, and analytics.
- Ship one integrated campaign in two core cities that ties digital, social, and a field activation.
- Launch lifecycle basics: welcome, post-clean review, and referral.
- Hire or reassign for the highest leverage gaps.

**Details & Compensation**:

- Full time, permanent, onsite (Kitchener-Waterloo based preferred).
- Competitive salary range ($85,000-$100,000 depending on experience).
- Comprehensive benefits plan including health, dental, and vision coverage.
- Significant growth potential as Hellamaid expands across Canada.
- Occasional travel to franchise markets and local events.

  • Growth Marketing Manager

    1 week ago

    Ottawa Street North , Kitchener, Ontario, Canada, NH K Hellamaid Full time $80,000 - $120,000 per year

    Growth Marketing Manager (PPC, Paid Social & Email) Experience Required: 5+ years About Hellamaid Hellamaid is a fast-growing home cleaning brand operating across Canada and expanding into the U.S. We are actively building a franchise-driven model and need a performance leader who can scale demand across corporate and franchise markets. Role Overview You...

  • Growth Marketing Manager

    2 weeks ago

    Kitchener, Ontario, Canada Hellamaid Inc Full time $80,000 - $120,000 per year

    Growth Marketing Manager (PPC, Paid Social & Email)Experience Required: 5+ yearsAbout HellamaidHellamaid is a fast-growing home cleaning brand operating across Canada and expanding into the U.S. We are actively building a franchise-driven model and need a performance leader who can scale demand across corporate and franchise markets.Role OverviewYou will own...

  • SEO Manager

    1 week ago

    Ottawa Street North , Kitchener, Ontario, Canada, NH K Hellamaid Full time $80,000 - $120,000 per year

    SEO Manager Experience Required: 5+ years About Hellamaid Hellamaid is a fast-growing home cleaning brand operating across Canada and expanding into the U.S. We are actively building a franchise-driven growth model, and organic search is a core engine behind franchise visibility and lead generation. Role Overview You will lead organic growth at Hellamaid....

  • SEO Manager

    2 weeks ago

    Kitchener, Ontario, Canada Hellamaid Inc Full time $80,000 - $120,000 per year

    SEO ManagerExperience Required: 5+ yearsAbout HellamaidHellamaid is a fast-growing home cleaning brand operating across Canada and expanding into the U.S. We are actively building a franchise-driven growth model, and organic search is a core engine behind franchise visibility and lead generation.Role OverviewYou will lead organic growth at Hellamaid. This is...

  • Director, Product Marketing

    2 weeks ago

    Kitchener, Canada Affirm Full time

    Join to apply for the Director, Product Marketing role at Affirm Affirm is reinventing credit to make it more honest and friendly, giving consumers the flexibility to buy now and pay later without any hidden fees or compounding interest. We are looking for a strategic and inspiring Director of Product Marketing to lead our go‑to‑market strategy and...

  • Director, Product Marketing

    2 weeks ago

    Kitchener, Canada Affirm Full time

    Join to apply for the Director, Product Marketing role at Affirm Affirm is reinventing credit to make it more honest and friendly, giving consumers the flexibility to buy now and pay later without any hidden fees or compounding interest. We are looking for a strategic and inspiring Director of Product Marketing to lead our go‑to‑market strategy and...

  • Director, Product Marketing

    2 weeks ago

    Kitchener, Canada Affirm Full time

    Join to apply for the Director, Product Marketing role at Affirm Affirm is reinventing credit to make it more honest and friendly, giving consumers the flexibility to buy now and pay later without any hidden fees or compounding interest. We are looking for a strategic and inspiring Director of Product Marketing to lead our go‑to‑market strategy and...

  • Director, Influencer Marketing

    2 weeks ago

    Kitchener, Canada Ground News Full time

    **Ground News** **151 Charles St West** **Kitchener, ON** **N2G1H6** **Position Overview: Director, Influencer Marketing (NOC 10022)** This is a full time and permanent position. You will report to head office in Kitchener; however, this is a remote position so you are able to work in any province of Canada. You will work 40 hours per week in a 9-5...

  • Director, Product Marketing — GTM Strategist

    2 weeks ago

    Kitchener, Canada Affirm Full time

    A leading financial technology company is seeking a strategic and inspiring Director of Product Marketing to shape its go-to-market strategy and narrative. This pivotal role involves collaborating across teams to influence customer adoption and crafting stories that resonate with key audiences. The ideal candidate has over 10 years of experience in product...

  • Director, Product Marketing — GTM Strategist

    2 weeks ago

    Kitchener, Canada Affirm Full time

    A leading financial technology company is seeking a strategic and inspiring Director of Product Marketing to shape its go-to-market strategy and narrative. This pivotal role involves collaborating across teams to influence customer adoption and crafting stories that resonate with key audiences. The ideal candidate has over 10 years of experience in product...