Marketing Director for Hellamaid

1 day ago

Kitchener, Canada Hellamaid Inc Full time

**Position**:Marketing Director for Hellamaid - Omnichannel**
About**HELLAMAID**:Hellamaid is a top-rated Canadian cleaning brand that’s changing the cleaning industry. We’re on a mission to make homes and teams feel happier, healthier, and safer. We invest in people, use smart tech, and deliver caring service that earns trust for the long term.
**The role**We are hiring a Marketing Director to build an integrated, omnichannel marketing engine that connects digital, social, and offline marketing. You will wear different marketing hats, lead a small but mighty team, and create network effects around the brand. You do not need to be a deep SEO expert, but you should speak the language, brief specialists well, and know how to hire and, when needed, part ways.
**What you will lead**

- Integrated campaigns that move a customer from first touch to booked clean to referral.
- Guerrilla and offline marketing that create buzz in local markets.
- Our franchise marketing journey, including toolkits, launch playbooks, and local market support.

**What you will do**

- Design quarterly integrated plans with clear objectives, budgets, and channel roles.
- Orchestrate full-funnel programs: awareness, engagement, conversion, and retention.
- Ship creative experiments: pop-up “5-minute clean” activations, door hanger QR tests, campus and condo ambassador pilots, local sponsor swaps, and neighbourhood challenge drives.
- Partner with Ops to scale review generation, loyalty, and membership offers.
- Stand up reporting that ties spend to booked jobs and repeat rate.
- Recruit, coach, and hold accountable a team across content, paid, social, SEO, and partnerships. Manage agencies only where they add leverage.
- Create a franchise marketing toolkit: local landing templates, GBP and LSA setup checklists, outreach scripts, local PR angles, co-op guidelines, and KPI dashboards.
- Collaborate on brand storytelling that resonates with both clients and cleaners.

**What you bring**

- 6+ years leading omnichannel or integrated marketing for a service or franchise brand.
- Track record driving revenue, not only impressions.
- Working knowledge of SEO to brief and evaluate specialists.
- Strong grasp of CRM, attribution, and automation.
- Creative, scrappy, and people-first leadership style.
- Experience hiring, coaching, and holding a team to goals.

**How success is measured**

- Lift in qualified leads and cost per booked job trending down.
- Social reach and engagement growing with content that sparks shares and UGC.
- Review velocity and average rating up through structured programs.
- Franchise markets launching with a repeatable playbook and on-time KPIs.
- Clear dashboards that the CEO and Ops can use to make decisions.

**First 90 days**

- Audit channels, spend, creative, and analytics.
- Ship one integrated campaign in two core cities that ties digital, social, and a field activation.
- Launch lifecycle basics: welcome, post-clean review, and referral.
- Hire or reassign for the highest leverage gaps.

**Details & Compensation**:

- Full time, permanent, onsite (Kitchener-Waterloo based preferred).
- Competitive salary range ($85,000-$100,000 depending on experience).
- Comprehensive benefits plan including health, dental, and vision coverage.
- Significant growth potential as Hellamaid expands across Canada.
- Occasional travel to franchise markets and local events.

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