Marketing & Recruitment Specialist, Health

Overview:
**Term: 1 year**

Embedded within, functionally reports to, and receives strategic direction and enrolment management goals from the Faculty of Health and reports directly to and receives support, expertise, and resources from the Marketing & Undergraduate Recruitment (MUR) unit of the Registrar’s Office (RO); responsible for establishing and managing the process and framework by which the faculty meets its overall enrolment management goals, including developing an integrated marketing, recruitment, and communications plan and conducting research and analysis to inform specific strategies, key messaging, and positioning. Plays a key role in engaging and educating the Faculty of Health’s staff, students, and alumni with respect to enrolment management, thus having a significant impact on the successful achievement of institutional enrolment management, retention, and revenue goals.

**Responsibilities**:

- Based on the faculty’s enrolment management goals, conducts research and analysis, and creates an effective research-based overall undergraduate marketing, recruitment, and communications plan aligned with the faculty’s goals, including but not limited to specific strategic objectives; key messages; resource allocation; positioning; and the operationalization of print, web, new media, relationship-building, and event strategies
- Develops strategies that include customized messaging targeted for the stages of the enrolment management funnel as well as virtual and on-campus techniques that enable prospective students to visualize their UWaterloo experience
- Responsible for developing effective solutions to problems that impact recruitment, for capitalizing on opportunities that help realize the faculty’s enrolment management goals, and for determining initiatives that support a student-centered approach, focusing on high-touch customer service and conversations.
- Leverages technology to achieve the objectives of the faculty’s marketing, recruitment, and communications plan, including but not limited to the incorporation of new media strategies (e.g., social networking) to engage prospects in conversations
- Manages positive and effective relationships with prospective students/applicants, parents, discipline-specific teachers, UWaterloo alumni, and employers
- Meets with appropriate groups, committees, and individuals to share research, information, and perspectives related to student-centered enrolment management and to make recommendations related to academic programming
- Provides ongoing evaluation of prospective markets and recommended marketing strategies to inform proposals for new or emerging programs
- Contributes expertise to inform institutional marketing strategies, providing a Faculty of Health perspective at MUR meetings, including but not limited to Roundtable meetings, and leverages university-wide enrolment management strategies in the creation of the faculty’s marketing, recruitment, and communications plan
- Participates in undergraduate recruitment events, such as but not limited to the Ontario Universities’ Fair and on-campus open houses to recruit and confirm students and develops strategies for collecting qualitative research data at such events
- Responsible for occasional travel, including but not limited to participation in the Ontario Universities’ Fair and off-campus meetings with alumni

Responsible for developing a research-based integrated undergraduate communications plan aligned with the Faculty of Health’s enrolment management goals, including print, web, and new media strategies
- With appropriate involvement and collaboration with other MUR team members, develops and implements a student-centered content strategy that integrates the faculty’s marketing, recruitment, and communications plan with the MUR university-wide undergraduate recruitment marketing plan
- Manages all communications strategies from inception to successful completion, including but not limited to creating specific communications strategies for undergraduate recruitment, determining the mix and timing of communication strategies as well as the content and key messages to be included at all stages of the enrolment management funnel, ensuring the accuracy of all information, and implementing a quality control process
- Provides feedback and content suggestions for the faculty’s information on the Undergraduate Programs website
- Conducts a costing analysis of the faculty’s marketing, recruitment, and communications plan to inform the development and management of the MUR and faculty’s budget as it relates to the delivery of the plan

Collaborates, advises, and consults
- Advises the Manager, Marketing & Campus Engagement and works collaboratively with other MUR and RO team members who provide support, expertise, and resources to inform the faculty’s marketing, recruitment, and communications plan
- Interacts and collaborates with MUR team members; faculty admini