Graduate Studies Marketing and Recruitment

Overview:
Responsible for establishing and managing the process and framework by which the Faculty of Health (HLTH) meets its overall enrolment management goals, including developing an integrated marketing, recruitment, and communications plan and conducting research and analysis to inform specific strategies, key messaging, and positioning. Plays a key role in engaging and educating HLTH faculty, staff, students, and alumni with respect to enrolment management, thus having a significant impact on the successful achievement of institutional enrolment management, retention, and revenue goals.

**Responsibilities**:
Responsible for providing expertise to develop and implement a marketing plan and recruitment strategy that will attract the best and brightest graduate students to enroll in the Faculty’s graduate programs
- Work with the Associate Dean and Graduate Associate Chairs/Directors in the academic units to establish enrolment priorities and develop an HLTH graduate program marketing plan and recruitment strategy
- Based on Faculty enrolment management goals, conducts research and analysis, and creates and effective research-based overall graduate, marketing, recruitment and communications plan aligned with HLTH goals, including but not limited to specific strategic objectives; key messages; resource allocation; positioning; and the operationalization of print, web, social media, relationship-building and event strategies
- Responsible for developing effective solutions to problems that impact recruitment, for capitalizing on opportunities that help realize the Faculty’s enrolment management goals, and for determining initiatives that support a student-centred approach, focusing on high-touch customer service and conversations
- Identify and profile target audiences for the Faculty’s various graduate programs including, but not limited to, research-based programs, online course-based programs, and on campus course-based programs
- Identify and execute improvements to the recruitment and graduate student experience
- Identify and implement appropriate measures to evaluate success of the marketing plan and recruitment strategy
- Contributes HLTH expertise to inform institutional marketing strategies, providing an HLTH perspective at Graduate Studies Postdoctoral Affairs meetings, including but not limited to roundtable meetings, and leverages university-wide enrolment management strategies in the creation of the HLTH marketing, recruitment, and communications plan
- Identify, develop, promote and attend recruitment events and activities
- Provide event updates and liaise with appropriate individuals inside and outside the University
- Evaluate events and provide recommendations for improvement

Responsible for developing a research-based integrated graduate communications plan aligned with the HLTH enrolment management goals, including print, web, and new media strategies
- In consultation with the academic units, communication and undergraduate marketing staff, identify key messages for each program and target audience
- Manages all communications strategies from inception to successful completion, including but not limited to creating specific communications strategies for graduate recruitment, determining the mix and timing of communication strategies as well as the content and key messages to be included at all stages of the enrolment funnel, ensuring the accuracy of all information, and implementing a quality control process
- Leverages technology to achieve the objectives of the marketing, recruitment, and communications plan, including but not limited to the incorporation of new social media strategies to engage prospects in conversations
- Manages relationship with Creative Services, supervises and coordinates the production process, including the negotiation of production schedules, budgets, and the optimal way to communicate messages graphically
- Researches, writes and produces graduate studies promotional material
- Identifies and produces student, professor, employer, alumni and other appropriate testimonial stories in liaison with the academic units to create customized content to support a variety of research areas
- Writes and produces electronic and print advertising as required; identify and coordinate appropriate placement
- Develops and implements strategies for promoting graduate studies and maintaining contact with prospective students
- Plan and organize the launch of new graduate programs

Understands and applies current, relevant market research and institutional knowledge
- Keeps fully informed and knowledgeable about all aspects of programs, admissions, student life, visual identity and branding, success after graduation, and other issues related to prospective graduate HLTH students, applicants, and admitted students, including all relevant research, communications, recruitment initiatives, and how any changes impact the strategies for which they are responsible
- Mainta