Bilingual Content Marketing Specialist

**Who we are?**

Our mission is to provide and deliver technology solutions which improve our clients' processes, workflow and profitability.

**Position Summary**

SolidCAD is seeking a Bilingual Content Marketing Specialist to join our dynamic
marketing team. This role is perfect for a creative, detail-oriented professional who excels at
creating compelling content that drives engagement and supports business objectives. If
you’re passionate about storytelling, have a flair for visual and written content, and thrive in a
collaborative environment, we want to hear from you

strong written communication skills in both languages.

**In this role, you will...**

Key Responsibilities:

- Content Strategy Support and Development:
Develop and implement a comprehensive content strategy that aligns with
SolidCAD's short-term and long-term marketing goals. Collaborate with the Director
of Marketing and Marketing & Communications Manager to ensure a cohesive
approach.
- Content and Video Creation:
Produce high-quality, audience-tailored content, including blog posts, videos,
infographics, brochures, and other marketing materials. Collaborate with third-party
designers and videographers as needed.
- Sales Enablement Materials:
Develop and maintain a library of sales enablement resources such as case studies,
presentations, brochures / one-pagers enabling sales teams to deliver customized
pitches that address customer needs.
- Success Stories and Case Studies:
Partner with the customer success team to document and create compelling
narratives of client successes. Maintain a database of these stories for future use.
- Content Distribution:
Oversee the distribution of content across various channels, coordinating with the

audiences.
- Audience Engagement:
Monitor and respond to audience interactions across platforms to foster engagement
and uphold SolidCAD’s brand reputation.
- Performance Analytics:
Measure and report on content performance using analytics tools. Work closely with
the SEO Specialist to gather insights, refine strategies, and identify new content
opportunities.
- Employee Advocacy:
Manage the Sociabble platform by creating and distributing content, training staff,
and ensuring effective platform utilization.
- Budget Management:
Oversee the content creation budget, negotiating with freelancers and vendors to
achieve optimal results within budget.
- Translation Management:
Manage translation projects using Smartcat AI, ensuring timely distribution and review
of translated materials.
- Industry Trends and Innovation:
Stay informed about industry trends, exploring innovative content strategies to
enhance brand value and engagement.

**About you...**

Qualifications:

- Bilingual in English and French with exceptional written communication skills in both

languages.
- Proficiency in HubSpot, Wistia, and Sociabble.
- Strong communication and storytelling skills.
- Ability to manage multiple projects and meet tight deadlines
- Analytical mindset with experience in tracking ROI and KPI performance.
- Familiarity with content distribution channels and tools.
- Experience with video production and collaboration with third-party designers is an

asset

**Why choose us?**

We are an Autodesk Authorized Training Center, employing the largest team of industry technology experts in Canada. In 2015, SolidCAD and Cansel, another major Autodesk reseller in Canada, joined forces. Together, we provide the highest level of service, expert support and customized offerings to ensure customer satisfaction.

For over 50 years, Cansel’s national team of professionals combine software, hardware and services to provide tailored solutions to improve your workflow, from field to finish.

Cansel is proud to be an equal opportunity employer and of the broad diversity of its employees. All qualified applicants will receive equal consideration for employment regardless of race, ethnicity, religion, gender, gender identity or expression, sexual orientation, disability, or age.