Division Marketing Manager, Income Producing

**Division Marketing Manager, Income Producing Properties**

Reporting directly to the Vice President of Marketing, this role serves as the single point of marketing accountability for the entire Income Producing Properties Division (including all regions), overseeing staff across all regions, budget allocation and management, tactical planning and delivery, establishment of strategic partnerships and service innovation as it relates to marketing. This role will work directly with the Executive Vice President, Vice President(s), and operational staff within their assigned division, as well as with various vendors to realize tactical delivery. This role is located in Edmonton.

**What will you do?**

Leading tactical marketing within the Income Producing Properties Division and across all regions, this position will be responsible for:
**Research and Analysis**
- Scoping, implementing, and delivering market analysis to better understand industry trends, competitor positions and marketability impacts.
- Designing, developing, and conducting consumer analysis, to identify consumer trends, profiles and preferences that will influence key division decisions.
- Leading tracking, analysis and performance reporting of campaign and web analytics.
- Engaging in descriptive and predictive data analysis working with competitor, customer, operational and financial data.

**Brand Activation**
- Leading the development and implementation of brand activation plans.
- Managing storytelling and expression of the brand to extend reach and impact.
- Collaborating with the Interactive and Design Coordinator/Partner in terms of brand planning, positioning, visual design, and experience.

**Digital Marketing**
- Managing websites under the division, including researching, creating, and publishing website content.
- Working with the Digital Marketing Specialist/Partner, engaging in search engine optimization activities, including competitor analysis, search word assessment, keyword content integration, Google AdWords campaign management, A/B testing, and other activities.
- Overseeing and managing social media platforms, content, and performance.
- Collaborate with agencies to design and effectively execute channel strategy and media buying; dynamically minimizing cost and maximizing outcome.
- Monitoring and responding to customer online reviews.

**Traditional, Out of Home and Sponsorship Marketing**
- Providing tactical support to sales teams in terms of marketing collateral, brand/product messaging, event coordination/attendance, client engagement, and other activities.
- Leading the tactical approach and execution of on-site signage.
- Working with industry publications and news media outlets to roll out earned and paid media.
- Orchestrating geo-targeted out-of-home campaign planning and execution.
- Pursuing amenity and building sponsorship naming rights.

**Tactical Planning and Management**
- Creating and managing implementation of marketing plans.
- Developing and actively managing marketing budgets by project, as well as quarterly period.
- When required, providing/supplementing tactical planning/delivery to other regions and divisions.

**Creative and Production Orchestration**
- Receiving direction from the Interactive and Design Coordinator and partnering with creative specialists, including creative directors, art directors, artists, designers, illustrators, photographers, typographers, and traffic managers.
- Providing business, brand, and creative direction, including scoping of work.
- Reviewing and co-approving project quotes, proofs, and phases of project delivery through pre
- and post-production.
- Vendor (agency) and contract management.
- Co-managing and maintaining digital assets and libraries.

**Staff Recruitment, Development and Supervision**
- Coaching and developing staff, facilitating staff development plans.
- Regularly assessing and guiding staff performance, conducting performance reviews.
- Providing direction in terms of annual/quarterly/monthly goals.
- Conducting staff recognition and team building activities.
- Recruiting new staff members.
- Approving staff time and expenditures.

**Service Innovation**
- Researching, designing, and engaging in experimentation to introduce new marketing services, maximize impact and/or drive efficiency.
- Oversee and support special projects being conducted within the division, in other divisions or corporately.
- Other duties as needed.

**Position Success Indicators**

Success indicators for this position, include the extent that:

- Marketing is driving monetary outcomes for the Income Producing Properties Division and every region within it.
- The individual is well integrated within the business and priorities of the Income Producing Properties Division across all regions.
- Marketing budgets are effectively developed, managed, and reported for the Income Producing Properties Division and by region.
- Direct reports are performing, engaged, and develope