Current jobs related to Web and Digital Optimization Specialist - Calgary - TEC Canada

  • Junior Web Merchandising Specialist

    5 days ago

    Calgary, Canada Visions Electronics Full time

    **Junior Web Merchandising Specialist** **About the Role** Based on-site at our Calgary Head Office. The Junior Web Merchandising Specialist will be responsible for the merchandising of products and content of Visions.ca. This role offers a fantastic opportunity to learn and grow your career in E-Commerce & Digital Marketing while working for one of...

  • Csc Web and Digital Content Analyst

    4 days ago

    Calgary, Canada City of Calgary Full time

    If you are committed to public service, enjoy collaborating with others, share our values and have a desire to learn and grow, join The City of Calgary. City employees deliver the services, run the programs and operate the facilities which make a difference in our community. We support work-life balance, promote physical and psychological safety, and offer...

  • Customer Service

    2 days ago

    Calgary, Canada City of Calgary Full time

    If you are committed to public service, enjoy collaborating with others, share our values and have a desire to learn and grow, join The City of Calgary. City employees deliver the services, run the programs and operate the facilities which make a difference in our community. We support work-life balance, promote physical and psychological safety, and offer...

  • Digital Marketing Specialist

    1 week ago

    Calgary, Canada Calgary Immigrant Women's Association Full time

    **Digital Marketing Specialist**: **Full Time Position, 37.5 hours per week** **Competitive salary and benefits package** The Digital Marketing Specialist is a dynamic, multi-skilled professional responsible for elevating CIWA’s brand through creative design, web development, social media, and promotional marketing. With expertise in digital strategy,...

  • Website Account Specialist

    2 weeks ago

    Calgary, Alberta, Canada Fuse Digital Full time

    Company DescriptionFuse Digital is a unique team that challenges traditional creative agency processes. With a small team and a flat structure, we deliver fast, high-quality website design and related services with efficiency. We specialize in managing WordPress website projects from start to finish and offer tailored website design and development services...

  • Web and Digital Communications Lead

    1 week ago

    Calgary, Canada YMCA Calgary Full time

    Why should you join our team? YMCA Calgary is a charity that ignites the potential in Calgarians. Since our inception in 1902, we have evolved into a vibrant organization operating in every quadrant of the city. Guided by our core values of honesty, caring, respect and responsibility, YMCA Calgary offers a growing hub of programming & services to address...

  • Web and Analytics Coordinator

    2 days ago

    Calgary, Canada SAIT Full time

    If you believe the difference between a potential student and an applicant comes down to the right information at the right time and you can create memorable campaigns in unique ways, we want to meet you. SAIT's dynamic **Marketing** team leads the institutional Marketing and Recruitment Plan, manages brand, marketing and recruitment initiatives, and...

  • Web and Analytics Coordinator

    2 days ago

    Calgary, Canada SAIT Polytechnic Full time

    If you believe the difference between a potential student and an applicant comes down to the right information at the right time and you can create memorable campaigns in unique ways, we want to meet you. SAIT's dynamic Marketing team leads the institutional Marketing and Recruitment Plan, manages brand, marketing and recruitment initiatives, and operates...

  • Digital Marketing Specialist

    4 days ago

    Calgary, Canada Woodridge Ford Lincoln Full time

    The Wood Automotive Group, one of Alberta's largest automobile retailers for over 40 years, is offering an exciting opportunity for a Digital Marketing Specialist to join the team at Woodridge Ford Lincoln! The Wood team believes that its people are its greatest asset. We provide our employees with competitive salaries and careers that grow with them. As a...

  • Web Developer

    4 days ago

    Calgary, Canada Cornerstone Digital Full time

    Do you enjoy developing high-end websites, learning new technologies, and solving problems? If so, then have we got a job for you! Cornerstone is looking for a driven and talented front-end developer with a “can-do” attitude to join our Calgary team. You will work with the latest technologies while developing CMS and E-Commerce driven websites, often...

Web and Digital Optimization Specialist

3 weeks ago

Calgary, Canada TEC Canada Full time

We are seeking a results-driven Web and Digital Optimization Specialist with a strong focus on website development and optimization to join our growing marketing team. This role is perfect for a technical marketer who thrives on creating high-converting digital experiences and measuring their impact on business growth.

**Key Responsibilities**

**Website Development & Management**
- Design, develop, and maintain the company website, landing pages, and microsites using modern web technologies
- Ensure mobile-first, responsive, and conversion-focused design across all digital properties
- Create and optimize landing pages for campaigns, events, and gated content offerings
- Build and maintain forms for lead capture, event registration, and membership inquiries
- Collaborate with design and content teams to implement brand-consistent user experiences

**SEO & Performance Optimization**
- Implement SEO best practices, including technical SEO, on-page optimization, and content optimization
- Monitor and analyze website performance using Google Analytics, Search Console, and other tools
- Track and report on SEO impact, including rankings, organic traffic, and conversion metrics
- Optimize site speed, Core Web Vitals, and overall technical performance
- Conduct keyword research and competitive analysis to inform content strategy

**Conversion Rate Optimization**
- Plan, execute, and analyze A/B tests and multivariate tests to improve site usability and conversions
- Conduct UX audits and implement improvements based on user behavior data
- Test and refine call-to-action placement, messaging, and design elements
- Monitor and improve key conversion metrics across all digital touchpoints

**Analytics & Data Integration**
- Integrate comprehensive analytics tracking for performance measurement across all digital properties
- Set up and maintain conversion tracking, goal tracking, and custom events
- Work closely with marketing operations to ensure accurate data capture and CRM integration
- Create and maintain dashboards and reports for website performance metrics
- Provide regular analysis and recommendations based on data insights

**Additional Marketing Support**
- Collaborate on digital advertising campaigns by creating and optimizing landing page experiences
- Assist with marketing automation setup and optimization
- Support event marketing through registration pages, microsites, and tracking implementation
- Stay current with digital marketing trends, tools, and best practices relevant to B2B executive audiences

**Required Qualifications**

**Technical Skills**:

- 3+ years of experience in digital marketing with a focus on website development and optimization
- Understanding of HTML, CSS, JavaScript, or other modern web frameworks
- Skilled in CMS platforms (WordPress, HubSpot, etc.)
- Strong grasp of SEO principles and tools (Google Analytics, Search Console, SEMrush)
- Experienced with A/B testing tools (Optimizely, Google Optimize, VWO)
- Familiar with CRM integration and marketing automation platforms
- Expertise in creating high-converting landing pages and forms
- Strong foundation in UX principles and best practices
- Skilled in web analytics and conversion tracking implementation
- Proficient in Excel/Google Sheets for reporting and analysis

**Preferred Qualifications**
- Bachelor's degree in Marketing, Digital Media, or related field
- Certification in Google Analytics, Google Ads, or HubSpot preferred
- Experience with advanced SEO tools and techniques
- Familiarity with design tools (Canva, Figma, Adobe Creative Suite)
- Previous experience in a B2B environment with longer sales cycles preferred

**Why Join TEC?**
- Be part of a culture built on respect and collaboration, where the well-being of every employee is prioritized.
- Benefit from our flex day policy, giving you the freedom to take time off when it matters most.
- Enjoy a robust benefits package, including an annual health allowance to support your wellness journey.
- Clear career progression and continuous opportunities for professional growth and advancement within the company.
- Secure your future with our competitive RRSP matching program.
- Work with influential Canadian business leaders, contributing to the success of Canadian business.
- We provide a thorough onboarding process designed to set you up for success, with continuous support and resources to help you thrive in your role and grow within the company.
- Express our core values: Growth, Caring, Challenge, Trust.
- Come with solutions.
- Communicate boldly and authentically.
- Own their impact.
- Champion: Self, Family, Job.
- Are humble and kind.
- Believe their team is better together.
- Do the best they can until they know better, then do better.

**TEC Canada Overview**

TEC Canada is a member-based peer advisory community of over 1900 chief executives, entrepreneurs and business owners from across Canada. We have a 39-year track record of helping leaders achieve pers