Field Sales Manager

2 weeks ago

Edmonton, Canada Breakthru Beverage Group Full time

Overview:
Breakthru Beverage Canada (BBC) is the leading Sales Broker in the Canadian marketplace representing suppliers such as Diageo, Aquilini Brands, EPI and Lucas Bols. At BBC, we put a premium on building a strong team culture and we measure success through the daily practice of our Breakthru values. With this foundation in place, we continue to evolve and grow our business using the most effective sales tools to give our people and brands the best opportunity to win in all channels.

As a Field Sales Execution Manager, you will be responsible for the execution coverage plan of all retail chain outlets in assigned sales territory to deliver plan on a monthly/annual basis. Lead, coach and develop team capabilities and skill set. Lead implementation of customer level programming by collaborating with supplier Key Account representative.

**Department**:
**Sales**

**Reports To: Director, Provincial Sales**

**Responsibilities**:

- Train, coach, lead and motivate direct reports to deliver maximum impact in the market.
- Lead direct reports effectively by clearly communicating roles and responsibilities, expectations and deliverables
- Managing Territory Coverage Plan to ensure excellent execution around time management and utilization of resources
- Ongoing training and development of Territory Associates through continued instruction during regularly scheduled in fieldwork withs, market surveys and observance of sales teams meetings.
- Ensures all tools are in place to support attainment of goals and objectives
- Develop and maintain strong relationships with customer base at store level.
- Provide on-going and current assessments of the results of plans executed through relevant KPI metrics
- Grow distribution of brands into existing accounts, including new products, and new sizes of existing products.
- Assign goals by individual, assess progress by territory/account for distribution, volume, merchandising/displays, share of shelf and sell-through execution.
- Obtain and communicate updated market competitive information.
- Prepare reports and trackers as required
- Other duties as assigned

Qualifications:

- Bachelor’s degree required.
- 2-3 years’ experience in a similar role
- Excellent organizational and communication skills (written and verbal)
- Strong sales background with solid understanding of company selling procedure
- Demonstrate sound judgment and problem-solving skills
- Excellent leadership capabilities with strong presentation and interpersonal skills
- Strong organizational and multi-tasking capabilities
- Proficient in MS Office
- Track record in coaching, people management and team development
- Capable of seeking out new ideas, exhibit initiative and be proactive
- Strong competitive intelligence within the marketplace
- Excellent Negotiation and Persuasive Selling Skills
- Knowledge of Liquor Board Regulations, market trends and competition is critical

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