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Social Media Specialist

3 weeks ago

Campbell River, Canada Steve Marshall Group Full time

**About the Role**:
We’re looking for a creative and strategic Social Media Specialist to take our online presence to the next level. Your mission? Grow our social media platforms to generate leads, increase website traffic, and engage our local community. You’ll be working hands-on with content creation, engagement strategies, and digital marketing campaigns.

We take pride in our diverse team and strong community ties. We want to showcase the people behind the business and celebrate the cultures, languages, and experiences that make us unique.

**Responsibilities**:

- Manage and create content for all social media channels (Facebook, Instagram, TikTok, LinkedIn, etc.)
- Create Facebook carousels and other interactive content to drive engagement
- Develop engaging posts, videos, stories, and blogs aligned with marketing goals
- Engage with the community by responding to comments, messages, and interactions
- Work closely with our Auto Group Marketing Director to contribute content for group-wide initiatives
- Monitor social media trends and adapt strategies to stay ahead of the curve
- Track engagement and performance metrics, adjusting strategies for better results
- Support SEO initiatives and website traffic growth through social content
- Update our website content weekly to keep information fresh and relevant
- Assist with Google Analytics and campaign tracking to optimize lead generation
- Collaborate with the Graphics team for visually compelling content
- Ensure all content aligns with brand standards and OEM guidelines
- SEO, Google Analytics, and lead generation campaigns
- Creative thinker with a knack for storytelling and visual content

**Cadences**

**Daily**:Social media content posting and monitoring. Planning out future timelines and scheduling. Reviewing all comments on posts and responding to them in proper fashion.

**Weekly**:Content planning sessions with respective Strategist(s) for support, as well as the full Marketing team for alignment. Provide weekly review of results to recent posts and provide feedback and direction on best practices/adjustments moving forward.

**Monthly**:Provide a thorough report and review of engagement data. Adjust content plans based on Tactical direction from Strategist and Graphics; referencing industry/social media activities is helpful. Review calendar (provided by Strategist) for up to 90 days to plan sessions for content gathering.

**Quarterly**:Collaborate on larger creative projects, upcoming events/sponsorships, and our Auto Group activities.