Associate Creative Director

3 days ago


Toronto, Canada Cossette Full time

**The Cossette Creative Philosophy**

**Creativity is at the heart of everything we do.** But it isn’t the sole property of the creative community, because Cossette is more than a creative agency. We’re a beacon of excellence and innovation in the industry. As we lead the charge to extend our reach, impact, and influence, our leaders embody our philosophy of growth, lasting client relationships, and market leadership. And we do this while building a legacy of groundbreaking work.

**The Cossette Creative community is the engine that drives that work.** A team of stars who bring innovation and the visual and narrative expression of brands to their every day. Whose diverse backgrounds and experiences power the kind of collaboration that results in impactful and memorable campaigns, platforms and solutions. This team uses creativity, strategy, and craft excellence to transform thrilling ideas into incredible visual and narrative experiences. They are at the forefront of trends and emerging technologies. They’re using AI to steal time from the more mundane tasks that steal time from their real work. And they’re putting that time back into pushing the boundaries of communication, advertising, and design to influence the industry and leave a lasting mark on culture.

**Associate Creative Director (Copy - CRM)**

**Job Summary**: The Associate Creative Director is a burgeoning creative leader. A guide to creative teams on smaller accounts or specific campaigns, who also actively contributes to conceptual development. As a crucial bridge between senior creative leadership and day-to-day execution, ACDs ensure the creative vision is translated effectively and craft is maintained. They have to be strong conceptual thinkers. They must excel in their craft. And they’ve got to be eager to and capable of mentoring junior talent, focusing on the development of big ideas and their cross-channel execution.

**Key Responsibilities**:
- **Strategic Thought**: Dive into client briefs to develop a deep understanding of strategic insights and marketing objectives to ensure that the creative solution that comes from that brief is relevant and effective, and that ideas have maximum impact.
- **Natural Curiosity.**Beyond traditional research methods, know how AI tools like Google Gemini can be used to quickly gather the consumer insights and competitive analysis that can spark great thinking.
- **Conceptual Development**: Actively participate in and lead brainstorming sessions to come up with original and compelling channel-agnostic creative concepts. Then, bring those concepts to life across different platforms (digital, social, TV, OOH, etc.), regularly use creative tools, like Google Gemini, Adobe Firefly and VEO3 for rapid ideation, concept exploration, and generation of a wide range of creative variations for integrated campaigns.
- **Creative Direction**: Provide day-to-day creative guidance and feedback to Art Directors and Copywriters, ensuring the work is aligned with the overall creative vision and strategic objectives, and optimized for multi-channel delivery. Guide teams on the effective and ethical use of Google Gemini, Adobe Firefly and VEO3, fostering their familiarity with the capabilities of these platforms.
- **Execution & Craft**: Make great work. Oversee its execution across various channels, ensuring excellent craft, attention to detail, and brand consistency, being hands-on when necessary. Utilize technology and software features to streamline production tasks while maintaining a critical eye for quality and brand alignment across integrated campaigns.
- **Problem Solving**: Find the challenge within the challenge. Dig deep to identify and solve creative challenges during the development and production phases for integrated campaigns.
- **Client Interaction**: Present smart, integrated creative work to clients (with or without a CD), articulating creative rationales, and effectively listening to and managing client feedback.
- **Mentorship**: Be excited to mentor and guide more junior Art Directors and Copywriters. Lead by example and help them develop their skills and understanding of the creative process, including proficiency in channel-agnostic thinking, multi-platform execution, and contemporary creative tools.
- **Represent Cossette**:As part of the agency’s creative leadership, you lead by example and with optimism. You’re an ambassador for Cossette, both internally and externally. You celebrate our people, our successes and those of our client partners.

**Skills & Qualifications**:

- 7+ years of experience as a Copywriter in the advertising industry.
- An inspiring portfolio that shows your conceptual strength and exceptional craft with an array of ideas that have successfully translated across multiple channels.
- Proven ability to work effectively in a team and even lead small creative groups in integrated campaign development.
- Excellent conceptual skills and a deep understanding of how to turn b



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