Director of Paid Media

2 weeks ago

Montréal, Canada Maximus Health, Inc. Full time

**Position is Remote (US or Canada)**

No agencies please

**The Role**:
**Key Responsibilities**:

- Develop and lead a comprehensive paid media strategy across search, social, display, video, and emerging channels to drive measurable growth.
- Manage the paid media budget with precision, optimizing spend allocation for maximum efficiency and impact.
- Oversee campaign execution end-to-end, from audience targeting and high-velocity creative testing to bid strategies and performance reporting.
- Implement advanced measurement frameworks, including attribution modeling and incrementality testing, to guide investment decisions.
- Collaborate with brand, creative, and analytics teams to align messaging, assets, and KPIs across all campaigns.
- Foster relationships with key platform partners (e.g., Google, Meta, TikTok) to access beta programs, insights, and first-to-market opportunities.
- Drive continuous experimentation to unlock new channels, audiences, and formats that scale profitably.
- Ensure all campaigns meet or exceed acquisition, retention, and LTV goals.
- Recruit, mentor, and develop a high-performing paid media team, fostering a culture of learning and innovation.
- Maintain an active pulse on industry trends, competitor strategies, and platform changes to inform strategy.

**Qualifications & Skills**:
**Required**:

- 10+ years of experience in performance marketing, with a focus on managing large-scale paid media budgets.
- Proven track record of delivering significant ROI through multi-channel campaigns in high-growth consumer businesses.
- Expertise in advanced targeting, optimization techniques, and measurement tools.
- Strong analytical skills, with proficiency in interpreting data and translating insights into action.
- Experience managing agencies, vendors, and internal teams.
- Deep knowledge of paid social, paid search, programmatic, and emerging ad platforms.
- Exceptional leadership, communication, and cross-functional collaboration skills.

**Preferred**:

- Experience in health, wellness, or performance-focused industries.
- Hands-on expertise with marketing automation, CDPs, and personalization tools.
- Familiarity with subscription or membership-based business models.
- Early adoption of AI-driven media buying and creative optimization technologies.

**World-Class Benefits**:

- Premium Blue Shield Platinum PPO & HMO Plans (up to 80% coverage)
- Full Suite: Medical, Dental, Vision, Life Insurance
- Best-in-class 401K options
- Flexible vacation/time-off policies
- Liquidity of options whenever available
- Extended options exercise window for loyal employees (3 months for every year of service; e.g. 1 year for 4+ year employees)
- Maximus is an equal opportunity employer, which not only includes standard protected categories, but the additional freedom from discrimination against your free speech and beliefs, as long as they are aligned with company values. We celebrate intellectual diversity._

**Ready to Make an Impact?**:
If you're a visionary marketer eager to shape the future of performance health, we encourage you to apply Please submit your resume, a cover letter, and a 16-second video clip demonstrating a piece of content that could be used for Maximus. Join us at Maximus and help us redefine human potential.

Compensation Range: $165K - $225K

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