Specialist, Communications

**Position Purpose and Summary**

This role advances the mission and vision of Trinity Western University (TWU) by managing communications related to the creation of the School of Theological Studies at TWU, including all elements involved in integrating ACTS Seminaries and Trinity Evangelical Divinity School with TWU.

Embedded within the University’s centralized Marketing and Communications area, this role is a pivotal member of the TWU Expansion project team, who leads the planning and delivery of timely, relevant, and audience-specific omnichannel communications that foster engagement, trust, and understanding across diverse internal and external stakeholder groups.

**Key Areas of Responsibility**

Communications Planning & Development
- Collaborate with the project team to develop and implement a strategic communications plan and calendar aligned with the goals, timelines, and key milestones of the TWU Expansion Project
- Develop tailored communications that address the needs of diverse stakeholder groups, including ACTS consortium members, ACTS and TEDS employees and students, TWU areas, and partners
- Collaborate with project and change management teams to support project communication components, including workshops, listening sessions, informational forums, and updates.
- Monitor feedback and analytics to assess message effectiveness and identify improvement areas
- Leverage feedback and data to inform communication strategies and identify communication gaps and opportunities for potential improvements in both strategy and activation
- Ensure brand and messaging alignment with respective institutional brand standards to contribute to narrative consistency across various internal and external audiences and touchpoints

Stakeholder Communications
- Develop and manage a master project communications calendar to ensure timely delivery of key messages aligned with project phases and milestones, key decision points and relevant updates
- Support effective change management by developing change-related messaging regarding project developments, policy changes, systems integration, and other operational changes
- Collaborate with Advancement to support communication needs for donors and alumni
- Support departments impacted by the project to equip them with the necessary resources to ensure consistent communications (i.e., talking points, messaging toolkits, and FAQs)
- Develop public-facing messaging such as press releases, news developments, and launch announcements to keep external audiences updated about TWU’s School of Theological Studies

Project Coordination
- Maintain proactive and consistent communication with fellow Marketing & Communications and project team members to ensure they are informed of the project's status and required actions
- Collaborate with team members to distribute project-related communications pieces across a breadth of institutional channels and platforms (i.e., intranet, website, social media)
- Ensure successful project and task execution and timeline management through critical paths
- Manage projects and tasks within team project management platforms (i.e., MS Planner, Wrike)

**The Person**

Skills and Abilities
- Strong interpersonal and project management abilities
- Excellent writing, editing, and verbal communication skills
- Proven ability to work with diverse stakeholder groups, including executive and academic leadership
- Strong organizational and analytical skills with a strong attention to detail
- Problem-solver with demonstrated critical thinking ability to meet goals
- Ability to execute within established processes and framework, but able to innovate
- Calm demeanour with a bias for action and taking the initiative to ensure results

Personal

Driven and inspired by the idea of positively impacting the world through the development of godly Christian leaders by serving the greater Trinity Western University community.

Warm-hearted, dedicated, committed and mature evangelical Christian with a keen desire to serve in family, church, work, and community. A firm commitment to TWU’s mission, values, Statement of Faith and Community Covenant. Strength of character and reputation, a pleasant personality with a positive and friendly attitude amid a very busy and challenging atmosphere.

Servant Leader: Act in a manner that exemplifies Jesus Christ in all on and off-campus contacts, thereby living out the servant leadership mission of the university and contributing effectively towards achieving the institutional and Kingdom goals of the organization.

**Key Internal Interactions**

Reports to: Manager, Communications

Accountable to: Director, Strategic Projects

**Standards & Requirements**

Education: Bachelor’s Degree in Communications, Public Relations, English or related field (or diploma with equivalent experience)

**Experience**:

- Minimum 2—3 years of experience in strategic communications, ideally in higher education
- Experience with Salesforce and ad