Vice President, Solution Marketing

Who we are:
Geotab ® is a global leader in IoT and connected transportation and certified “Great Place to Work.” We are a company of diverse and talented individuals who work together to help businesses grow and succeed, and increase the safety and sustainability of our communities.

Geotab is advancing security, connecting commercial vehicles to the internet and providing web-based analytics to help customers better manage their fleets. Geotab’s open platform and Geotab Marketplace ®, offering hundreds of third-party solution options, allows both small and large businesses to automate operations by integrating vehicle data with their other data assets. Processing billions of data points a day, Geotab leverages data analytics and machine learning to improve productivity, optimize fleets through the reduction of fuel consumption, enhance driver safety and achieve strong compliance to regulatory changes.

Geotab cares about your safety. You may be required to be vaccinated based on the nature of your work (ex: travel requirements) or due to changing local governmental health requirements.

**Who you are**:
**What you’ll do:
As Vice President, Solution Marketing, your key area of responsibility will be to manage the team of marketers responsible for market research and competitive intelligence as well as messaging, packaging, and delivery of our solutions to market. You will work cross-functionally with Geotab business, product and marketing leaders globally to drive strategy and elevate the company, platform, product and solution messaging and positioning. To be successful in this role, you are able to take complex technology concepts and convert them into simplified, value-based packaging and positioning that drives revenue.

**How you’ll make an impact**:

- Lead and mentor a team of product marketing, program managers, and market and competitive intelligence professionals who are collectively responsible for driving strategy, messaging and positioning, sales enablement, content, and stand-out marketing.
- End-to-end ownership of solution marketing - both strategic vision and tactical execution for Geotab’s offerings.
- Evaluate market drivers and align with roadmap priorities to formulate the overall solution marketing plan, including specific measures of success.
- Provide input and strategy recommendations into product roadmap, strategy, and positioning based on market and customer research findings, industry analyst interactions, and competitive intelligence.
- Research, develop, and execute market and competitive trend analysis, right-fit revenue and profit pool identification, market sizing and addressable market, win/loss analysis, competitive intelligence to inform strategy.
- Develop and own solution positioning, messaging, and value propositions that differentiate Geotab solutions in the marketplace. Activate value, use case messaging and positioning for all core and prioritized segment offerings.
- Get close to our customers tounderstand customer requirements, usage and buying behavior, and the partner ecosystem to better identify market opportunities and customer demand for Geotab offerings.
- Enable sales and partners with sales tools, impactful training, and audience-specific content including solution briefs, web content, presentations, datasheets, ROI/TCO analysis and business case tools, and sales playbooks that can be utilized globally.
- Train and support Geotab’s global sales team and channel partners to articulate solution positioning and advantages.
- Educate the market about the value of Geotab’s offerings through demos, on-demand product tours, whitepapers, presentations, technical blogs, collateral, bottom of funnel content, etc.
- Work with our alliance, partner, and Marketplace teams to articulate and expand customer value through our ecosystem and integrations.
- Lead Geotab’s analyst relations strategy and interactions with key industry analyst firms.
- Grow a customer reference program to engage our customers and to showcase customer success and value realization achieved using Geotab.
- Strategize and partner with Geotab demand generation and global marketing teams to design and launch campaigns designed to create measurable pipeline impact and increase penetration in core segments within enterprise accounts.

**What you’ll bring to this role**:

- Minimum 15 years as a solution marketing leader in the enterprise B2B technology sector.
- Bachelor's degree; Pragmatic Marketing Certification and an MBA is a bonus, but not required.
- Strategic thinker with the ability to define, pursue, and execute high level objectives.
- Proven ability to understand and communicate business processes, business challenges and associated infrastructure requirements effectively within different vertical industries and/or business functions.
- Proven ability to provide the overall marketing direction for a solution, or set of solutions in an industry or functional area, inclu