Intern - Strategic Partnerships Marketing

Position Overview

The Autodesk Strategic Partnerships Marketing team is seeking to define a “road map” for developing its marketing program framework to drive success for Autodesk’s most strategic alliance and technology partners. To accomplish this, this intern will review and evaluate all the Autodesk alliance and technology partnership (not channel partner) touch points that are currently live and they will also conduct research on the partner programs of comparative companies to help us understand their frameworks.

**Responsibilities**:
For this project, the intern will inventory existing Autodesk websites that are associated with industry and technology partnerships. The intern will also develop a link map for these sites to help us understand where they are linked from and where they link to. Any calls to action will be noted.

The intern will also conduct research on what comparative company partner programs look like and document the framework for these programs. A summary of this research will be delivered that provides a view of how the partner programs of these firms are similar and different from each other.

Ultimately, a recommendation should be provided at the end of the project to help Autodesk adopt best practices uncovered during the research and how best to optimize our Strategic Alliance marketing program.

Some key questions to be assessed- What types of industry partners do these companies support? How are these types defined?- How do other companies tier industry and technology partners?- How do these companies on-board partners? Do they differ by tier and/or type?- What type of sales enablement and marketing tools are prepared to support partnership marketing efforts? What the minimum set of deliverables (e.g., partner page, partner snapshot, etc.)?- What are the most effective ways to promote the customer value gained by alliance partnerships? What marketing vehicles work best to drive visibility of this value?- What do joint marketing activities look like between partners? Can we understand what the commitments partners make with each other look like?

Key Tasks- Internal review and audit of Autodesk industry partnership related web sites.- Web-based research on the partner programs of comparative companies (e.g., Adobe, Atlassian, PTC, etc.).- Internal interviews with Autodesk stakeholders.- Conduct interviews with partner marketing managers at other firms.- Budget allowing: Manage an agency who will be tasked to report on “best practices for strategic alliances” in the software industry.

Minimum Qualification- Sound knowledge of Marketing Strategy, Partnership Marketing, Marketing Research- Pursuing a Bachelors or Masters degree in Marketing, Business Strategy, Strategic Partnership or similar

Preferred Qualification- Pursuing an MBA degree with major in Marketing, Strategy, Partnership Marketing, Marketing Research- Sound Organization skills- Good project management skills,- Knowledge about business alliance/partnership- Consulting experience is a plus

About Autodesk

Autodesk is changing how the world is designed and made. Our technology spans architecture, engineering, construction, product design, manufacturing, media, and entertainment, empowering innovators everywhere to solve challenges big and small. From greener buildings to smarter products to more mesmerizing blockbusters, Autodesk software helps our customers to design and make a better world for all. For more information visit

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